Helping startups with more than their muesli: the startup breakfast in Stuttgart.

Advice for Startups over Breakfast

A networking event at the gym

A networking event of a different kind took place in Stuttgart late last year: a breakfast for business founders in a gym. The startup breakfast is a grass-roots format initiated several years ago by Daniel Nagel, himself a businessman and attorney, alongside Mario Buric, a Steinbeis consultant and manager.

One thing that’s also different about the event is that it’s invitationonly. The event also only focuses on a small number of topics and emphasis is placed on networking on a narrower basis. This latest event was attended by a number of sports startups based on a variety of business models, as well as sports experts and investors, who all engaged in lively conversation. The contacts that such made-to-measure events have resulted in for participants in the past have already led to business alliances and successful contracts. Although the atmosphere is relaxed, there’s a clear focus on the underlying goal.

As in the past, the experts from the Business Start-up Steinbeis Consulting Center were also at the event. Ralf Lauterwasser, Markus Riehl, and Mario Buric were involved in the face-to-face conversation, sharing many handy tips when it comes to starting a business. Judging by the feedback from the startups who attended the event, which was entirely positive, the event forum is a roaring success. The events have now been taking place for several years under the patronage of Startup Stuttgart, and it is also backed by ifex, the business startup and succession initiative funded by the Baden-Wuerttemberg Ministry of Economic Affairs, Labour, and Housing.


Ralf Lauterwasser, Mario Buric
Steinbeis Consulting Center Business Start-up (Stuttgart)