Like “INDUSTRY 4.0,” one of the big catchwords of our time is “ECONOMY 4.0”. The two terms come from a different angle, but they both refer to the fourth stage of the INDUSTRIAL REVOLUTION, relating to DIGITAL TRANSFORMATION and NETWORKING …
FOREST FIRE DIAGNOSTICS – WITH ADDED POTENTIAL FOR MUCH MORE
Four young researchers develop a system for monitoring wide areas of land
The news has been full of dramatic footage recently – forest fires, completely out of control, wreaking havoc on natural habitats and endangering people, wildlife, and the environment …
PEOPLE – THE KEY TO SUCCESS
A Steinbeis expert paves the way for systematic ongoing development of a medium-sized business
TRUST TRADITION. EXPERIENCE INNOVATION. This is the anniversary slogan adopted by PAJUNK® and nothing could reflect the company philosophy more accurately for the producer of medical …
“GOOD MARKETING HAS ALWAYS BEEN ABOUT WHETHER AND HOW THE COMPANY GENERATES VALUE FOR THE CUSTOMER”
An interview with Prof. Dr. Konrad Zerr, director of the Steinbeis Consulting Center Marketing – Intelligence – Consulting
In what ways does marketing intelligence add value? And how are digital solutions changing the way people work in marketing? These are …
IS YOUR BUSINESS MODEL DIGITALIZATION-PROOF?
Steinbeis experts develop a test for assessing digitalization threats posed to business models
Digital solutions are bringing about sweeping and fundamental change in our society. They are also impacting the value chain processes of companies. On the one hand, this …
“OVERARCHING VALUES ARE THE BIG TOPIC OF THE FUTURE”
An interview with Winfried Küppers, Director of the Steinbeis Consulting Center for Sales Analytics
Professional and efficient marketing makes an important contribution to the success of a business, just as much as well-organized and well-planned selling and the customer acquisition …
ONCE A STEINBEISER, ALWAYS A STEINBEISER
Steinbeis honors Klaus Danksagmüller, factory planner in body and soul
It’s 1985 again and a young Klaus Danksagmüller has just started working at TBD, the technical consulting service in Ulm. At the time, nobody could have imagined what a long-lasting …
AWARD FOR INTER-UNIVERSITY COMMITMENT
Prof. Dr. Giorgi Khubua has been awarded the honorary medal by Speyer University for his long-standing commitment.
On December 12, 2019, Prof. Dr. Giorgi Khubua, President of Research at Steinbeis University, was distinguished with a services medal by the University …
MANAGEMENT CHANGES AT NMI TT
The NMI board of trustees and NMI TT shareholders bid farewell to Prof. Dr. Hugo Hämmerle
Many thanks to a highly committed director: The December sitting of the board of trustees of the Natural and Medical Sciences Institute (NMI) at …
MAKING THE FUTURE TANGIBLE: INDUSTRY 4.0 MEETS “LEARNING FACTORY”
Steinbeis and the county of Schwäbisch Hall successfully launch local staff training concept
The changes brought about by Industry 4.0 (smart production/connected manufacturing) can be particularly challenging for firms and their employees. But what can companies do to prepare apprentices, …
WHERE THE FUTURE ALREADY STARTS TODAY
Winning “young founders” team describes its journey to Silicon Valley
The entrepreneurial spirit of the students was almost palpable in the Porsche training center in Stuttgart in June, and the future business founders bubbled with excitement at their trade show …
HONORARY PROFESSORSHIP FOR SUPPORTER OF THE DANUBE REGION
The Technical University of Cluj-Napoca in Romania bestows honor upon Dr. Jonathan Loeffler
The Technical University in the Romanian city of Cluj-Napoca has awarded Dr. Jonathan Loeffler, director of Steinbeis 2i, an honorary professorship (Prof. Honoris UTCN). The university announced …
SUNSHADES AND SUSTAINABILITY
A team of Steinbeis experts are working on the development of a method for selecting sun protection solutions
There is increasing public awareness of issues relating to sustainable products and systems, which should not only fulfill their intended purpose but …
BOOSTING INNOVATION THROUGH DIGITAL COLLABORATION
Steinbeis experts conduct research at the Next-Gen Lab on the education campus in Heilbronn
Can using more efficient, purely digital solutions optimize or even replace complex offline innovation processes? This is the question being examined by an interdisciplinary, international think …
THE POWER OF SCATTERED LIGHT: CHECKING ROUNDNESS, WAVINESS, AND ROUGHNESS IN A SINGLE PROCESS
Measurement technology makes checks in bearing production more efficient
Bearings are precise machine components with extremely tight specifications when it comes to the roundness, waviness, and roughness of rolling elements and bearing rings. Production processes are subject to tolerances down …
DEAR READERS,
The disruption of established business models and the erosion of traditional markets have opened the eyes of many businesses to the fact that digitalization will fundamentally change industry throughout the world. There is a tangible sense in the current discussion …
ECONOMY X.0: A CHALLENGE TO BUSINESS AND SOCIETY
For business enterprises, the economy, and society, digital transformation involves change
In Germany, more and more people are using the term Economy 4.0 in the current debate about increasing levels of digitalization. Dr. Michael Ortiz, head of innovation and transfer …
“I WOULD PLEAD FOR MORE EMPHASIS ON THE CONCRETE BENEFITS WHEN CONSIDERING THE POTENTIAL OF DIGITAL TRANSFORMATION.”
An interview with Prof. Dr. Claas Christian Wuttke, director of the Steinbeis Transfer Center for Smart Services – Innovation and Development
Digital transformation can be particularly challenging for small and medium-sized enterprises. The question is why, especially given that SMEs …
SMART ANYTHING EVERYWHERE – DIGITALIZATION FOR EVERYONE
Digital innovation hubs: a key ingredient of digital transformation
Working in collaboration with Hahn-Schickard, Steinbeis 2i is offering companies access to Smart Anything Everywhere (SAE), a strategic initiative of the European Commission. The aim is for all companies in Europe …
#TECHOURFUTURE: THE SOCIETAL IMPORTANCE OF AN ECONOMY 4.0
The Ferdinand-Steinbeis-Institute removes technology topics from the ivory towers of science
Involving society in the trend toward Economy 4.0 is important for two reasons. On the one hand, many emerging technologies in the field of “autonomization” and digital transformation cannot …
LIFELONG, INFORMAL LEARNING: HOW TO SUCCEED WITH DIGITAL TRANSFORMATION IN THE LONG TERM
Aside from technological change, communication and staff training also play a central role
Digital transformation is often seen as just a technological process that focuses on digitalizing certain aspects of a business. Frequently, not enough thought is given to the …
“AGILITY IS NOT SOMETHING THAT CAN BE PRESCRIBED, IT HAS TO BE LIVED OUT AND BELIEVED IN”
An interview with Prof. Dr.-Ing. Klaus Schlickenrieder, Director of the Steinbeis Transfer Center for Production Processes, Robotics, and Agile
Robots working alongside people as if it’s nothing out of the ordinary – the shape of things to come in production. …
ECONOMY X.0: SMEs SHAPE UP FOR A DIGITAL FUTURE
The Baden-Wuerttemberg Industry 4.0 Transfer Platform translates digital transformation trends into practice at SMEs
Industrial trends are accelerating at an incredible speed. Within a short space of time, a variety of global techniques and technologies have become established, rapidly resulting …
“STAFF NEED TO BE BROUGHT ON BOARD”
An interview with Prof. Dr. Daniel Palm, director of the Steinbeis Transfer Center Industrie 4.0 and digitalization and the Steinbeis Transfer Platform Industry 4.0
Digital transformation provides companies with completely new possibilities to add value, but it also spells significant …
DIGITAL TRANSFORMATION MEANS A LOT MORE THAN DIGITALIZATION
Small and medium-sized enterprises need to do more than digitalize processes – they also need to keep overhauling their business models
The discussion surrounding digitalization and digital transformation has been a wake-up call for industry. Succeeding with digital transformation is …
LET’S TALK ABOUT TECHNOLOGY*
Steinbeis expert Prof. Dr.-Ing. Dr. h.c. Norbert Höptner appeals for more openness to technological developments
PCs. Laptops. Smartphones. GPS. We’ve come to accept the technology behind these devices without even thinking about it. Fly-by-wire. Autonomous cars. Drones. At this point, …
EVERYTHING REVOLVES AROUND PEOPLE
A team of Steinbeis experts from Würzburg successfully forges a link between people and technology
Despite all the potential offered by digital transformation, ultimately it will be about developing smart things – and in doing so, not losing sight …
INDIVIDUAL TABLETS: DOSAGES AS REQUIRED
Steinbeis experts provide support with the development of needs-based medication
Good health is the most valuable personal possession there is. When it’s threatened, tablets might help. But the problem with pills is that they contain fixed proportions of ingredients, whether …