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Steinbeis Transfer-Magazin

Das Magazin für den konkreten Wissens- und Technologietransfer

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Feature topic

Humans and AI – Intelligence in Tomorrow’s Artificial World (and Environment)

Edition 3 Published 23. March 2022

AI APPLICATIONS have long been taken for granted, even if the technology is still considered relatively new. Look into the facts more closely, however, and its beginnings can be traced back to the early 20TH CENTURY. IN 1936, Alan Turing …

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Feature topic

Strategies for a sustainable economy and society

Edition 2 Published 13. December 2021

A sustainably oriented ECONOMY and SOCIETY lay a foundation for ensuring future GENERATIONS can enjoy a FUTURE worth living in. So far, so good. That is the IDEAL. But do we currently have the right strategic concepts to adapt and …

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Feature topic

The ecosystems of the future – a major challenge

Edition 1 Published 11. June 2021

It could hardly be more challenging to meet the requirements of future ecosystems – not just environmental, but also business ecosystems, which will need to be sustainable for generations to come and make the future a ‘livable’ place for all. …

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Feature topic

The Carte Du Jour of the Future: When Algorithms Decide What Goes on the Menu

Edition 3 Published 20. January 2021

Compared to previous generations, we expect the food we eat to do a lot more these days. Whereas in the past, food was primarily about ensuring we were satiated, today we expect much more – food should be HEALTHY, AFFORDABLE, …

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Feature topic

Operation 4.0 – Data-Enabling in Healthcare

Edition 2 Published 26. October 2020

When KONRAD ZUSE unveiled the Z3 in 1941, the world’s first PROGRAMMABLE COMPUTER, nobody could have imagined that not even a century later, computers and the DIGITAL SOLUTIONS they have spawned would permeate almost every area of modern life. And …

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Feature topic

AUTONOMOUS MOBILITY

Edition 1 Published 2. June 2020

Like most people, you’ve probably sat in a car or bus and wondered what it will be like traveling around in several years or decades. Getting from A to B without actually steering a car yourself, relying on a vehicle …

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Feature topic

BUSINESS DEVELOPMENT

Edition 3 Published 27. January 2020

Running a business entails setting direction for the successful (ONGOING) DEVELOPMENT of business operations – at the right time. That is not always easy, since no-one can predict the FUTURE – but it has to be done. This is because …

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Feature topic

ECONOMY X.0

Edition 2 Published 24. October 2019

Like “INDUSTRY 4.0,” one of the big catchwords of our time is “ECONOMY 4.0”. The two terms come from a different angle, but they both refer to the fourth stage of the INDUSTRIAL REVOLUTION, relating to DIGITAL TRANSFORMATION and NETWORKING …

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Feature topic

SUSTAINABILITY

Edition 1 Published 24. May 2019

SUSTAINABILITY, a term many immediately associate with environmental protection, renewable energy, and recycling. But sustainability is about much more: Sustainable ACTION means thinking about the FUTURE IMPACT of what we do – so sustainability is omnipresent, dovetailing ECONOMIC, ENVIRONMENTAL, and …

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Feature topic

Feature Topic: 15 years of the Steinbeis Foundation’s Transfer Award – Löhn Award

Edition 4 Published 8. March 2019

A look back (and forward) at winners and their projects
The Steinbeis Foundation Transfer Award – the Löhn Award was initiated and first bestowed by the Steinbeis Foundation in September 2004 in acknowledgement of the outstanding achievements of Prof. Dr. …

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The Fine Balancing Act Between Visions and Actual Circumstances

Edition 1 Published 3. May 2022

An interview with Steinbeis consultant Rita Strassburg
To take the plunge or not – and become self-employed: What does it take to launch a successful company? And what kind of personality makes a good business founder? Steinbeis consultant Rita Strassburg …

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MINIMIZE – Taking Technical Eyes to the Next Level

Edition 1 Published 29. April 2022

How image processing know-how can deliver value-added for industry and biomedicine
The experts at SQB certainly know a thing or two about industrial image processing, having developed a new image processing system that opens up new options for using images …

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All in a Day’s Work for Board Members at Big Companies

Edition 1 Published 20. April 2022

An interview with board consultant and Steinbeis entrepreneur Winfried Küppers
For Winfried Küppers, working as an advisor to board members and politicians offers one fascinating insight after another into the goings-on in the executive corridors of German business. The Steinbeis …

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The Benefit of Experience

Edition 1 Published 29. March 2022

Research team at Steinbeis University examines a tool designed for analyzing the potential of small and medium-sized enterprises
In which areas does my company display weaknesses and what are its strengths? With the help of a free tool for self-assessment, …

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International Collaboration for Industry 4.0

Edition 1 Published 11. March 2022

Steinbeis team and collaboration partners share commitment to innovative lifelong learning
Today, more than ever, our lives are subject to constant change – whether privately or professionally. Emerging technology, digital transformation, and not least the current pandemic are the kinds …

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The innocheck-bw Initiative – Which EU Funding Options are Best for my Project?

Edition 1 Published 11. March 2022

Website set up by Steinbeis Europa Zentrum offers funding advice for SMEs
Horizon Europe, the Framework Programme for Research and Technological Development relaunched by the European Union in 2021, provides a variety of funding opportunities for research and innovation initiatives. …

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On the Path to Rapid Success – SurFunction Continues to Expand

online Published 1. March 2022

New financing partners support expansion of the xDLIP technology platform
SurFunction, the Saarbrücken-based Steinbeis company, is entering the next phase of growth thanks to support from two new financing partners. The funding, described as a seven-digit sum, will be invested …

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Safely Completed! Events During the Pandemic

online Published 1. March 2022

Steinbeis experts from Aalen University advise Kapfenburg Castle
The event industry is one of the sectors hit particularly hard by the Corona pandemic. Organizers are working hard to make events possible despite all the constraints. The Steinbeis Transfer Center Applied …

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Not Much to Stick to

Edition 3 Published 22. February 2022

Project team develops a surface optimization method for use with pharmaceutical, food, and process technology
Surface finishes on stainless steel are significantly influenced by chemical and physical properties. Technical terms such as “hygienic design” are becoming increasingly important in sensitive …

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Spoilt for Choice – Research Allowances or Project Funding

online Published 21. February 2022

Steinbeis experts offer guidance on different funding options
With the introduction of the steuerliche Forschungszulage, or tax allowance for research, the Federal Ministry of Finance has also established a new funding system. This research allowance has little in common with …

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Arable Land Assessments – Conducted by AI

Edition 3 Published 21. February 2022

Steinbeis experts help improve the agro-ecosystem in Africa
Artificial intelligence (AI) is used today in many areas. The Horb-based Steinbeis Transfer Center for Industrial Digitization is now even involved in one area that is literally a down-to-earth field: agriculture. As …

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How Automating Processes Raises Productivity and Cuts Costs

Edition 3 Published 21. February 2022

Steinbeis student analyzes the automation level of a software release process
Improving the efficiency, speed, cost-effectiveness, and, above all, the quality of business and IT processes is increasingly becoming a key factor for future competitiveness. Automating tasks, individual steps within …

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A Sensor Twin Enhances the Safety of Self-Driving Vehicles

Edition 3 Published 21. February 2022

Steinbeis experts develop optimized scenarios for creating robust phenomenological models
For the automotive industry, alongside electric vehicles, automated vehicles are one of the most important topics of the 21st century. To ensure the control units used in driver assistance systems …

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Everyone Starts Small

Edition 3 Published 21. February 2022

From a controlled, scenario-based test model to a self-driving car 
Whereas humans use their senses to recognize their surroundings, cars rely on their sensors. Future generations of vehicles will increasingly tap into artificial intelligence to interpret sensor data. This will …

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Working Successfully in Innovation Partnerships and Networks

online Published 8. February 2022

The Steinbeis Consulting Center Co-Innovation Academy provides training in “co-innovation skills”
Innovation levels, market introductions, project standards, and the quality of collaboration are key success factors for innovation partnerships. To safeguard these factors, the Steinbeis Consulting Center Co-Innovation Academy and …

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Go-ahead for the SIAT Initiative

Edition 3 Published 8. February 2022

Steinbeis experts co-develop an innovation and staff training network
Innovation and training must go hand in hand – a key factor recognized by a consortium including the Institute for Effective Management, a Steinbeis Consulting Center. Together, the stakeholders want to …

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By Design or Disaster?

online Published 8. February 2022

Steinbeis experts show how to make a success of transformation
Changes happen – all the time, all around us, repeatedly. Time and again, established industries come under pressure. Often, this happens when they are enjoying a hefty rise in sales …

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Welded Together by a Diamond Wire

Edition 3 Published 8. February 2022

Steinbeis experts develop new welding device for diamond wires
To cut hard brittle materials such as silicon, hard metals, sapphires, or even composite materials like circuit boards, it is common to use diamond wire saws. The surfaces of the cutting …

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What’s the Point? Discussing the Usefulness of Science

Edition 3 Published 7. February 2022

The Max Syrbe Symposium is streamed from the Heilbronn Education Campus
On November 3, 2021, a selection of “thinkers and doers” met up in the auditorium on Heilbronn Education Campus to take part in the Max Syrbe Symposium and explore …

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“We’d like to offer SMEs the opportunity to introduce AI to actual applications”

Edition 3 Published 7. February 2022

An interview with Alexandra Fezer and Stefano Sbarbati from Steinbeis Europa Zentrum
The Vanguard Initiative aims to bolster innovation and industrial growth in the EU. Starting points for the project are regional strategies aimed at fostering intelligent specialization. This involves …

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AI for the Next Generation of Tumor Diagnostics

Edition 3 Published 7. February 2022

A research network develops a platform based on AI technology to support medical treatment
Genomic cancer medicine and immunotherapy are revolutionizing the treatment of cancer patients. U.S. scientists Ralph Weissleder and Mikael Pittet predict that in the future, most diagnostic …

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Dear Readers,

Edition 3 Published 7. February 2022

This issue of TRANSFER magazine highlights the potential and interrelationship between human beings and “machine intelligence” in the world we will live in one day. This topic marks the conclusion of a series of special features, this year revolving around …

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All Good Things Come from Above

Edition 3 Published 7. February 2022

Drone data supports the artificial worlds of autonomous vehicles
Simulations – especially those aimed at providing the closest possible representations of reality – are particularly important for attaining higher levels of autonomy in self-driving vehicles. Until a suitably large fleet …

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It’s All in the Mix – Exploring the World Immersively with AI and AR

Edition 3 Published 7. February 2022

Steinbeis experts redevelop indoor positioning and augmented reality (AR) applications
For Professor Dr.-Ing. Frank Deinzer of the Steinbeis Transfer Center for New Media and Data Science, the starting point is university research. Supported by his team, Deinzer is conducting research …

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Making Decisions and Leading People with the OODA Model

Edition 3 Published 2. February 2022

How to lead the company strategy and operations in a crisis situation or period of change
The current pandemic, the supply problems it has led to, rising energy costs, plus the shift toward sustainability place a variety of demands on …

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New Opportunities for Innovative xDLIP Laser Technology

online Published 2. February 2022

Steinbeis team and an industry specialist enter into strategic partnership to develop standard machines for novel laser surface functionalization
SurFunction, the Saarbrücken-based Steinbeis company, uses laser technology to create unique surfaces modeled on nature. To promote so-called xDLIP technology in …

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The 2021 Steinbeis Engineering Day: The Role Played by AIoT in Practice

Edition 3 Published 2. February 2022

How artificial intelligence of things (AIoT) creates benefits for business
The internet of things has not only found its way into our living rooms, industry is also increasingly recognizing the potential offered by networking between companies. Suddenly, processes that for …

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Löhn Award Goes to the Masterminds Behind the Climate-Neutral District in Esslingen

Edition 3 Published 2. February 2022

Steinbeis experts develop energy and sustainability concept
Dedication to sustainability that thoroughly deserves recognition – on October 6, 2021, Steinbeis presented the team at the Steinbeis Innovation Center energyplus and its project partners with the Steinbeis Foundation’s Transfer Award – …

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Predictive Maintenance – A Game Changer empowered by Industry 4.0

Edition 3 Published 2. February 2022

Steinbeis experts develop decision-making tool for analyzing the economic efficiency of predictive maintenance
The tools of smart factories (Industry 4.0) offer companies a number of ways to improve competitiveness and, at the same time, secure their future viability. The interoperability …

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Obituary: Honorary Senator Josef Pfeffer

online Published 2. February 2022

Steinbeis mourns the death of honorary Senator Josef Pfeffer, who passed away on September 25, 2021 at the age of 83. From 1985 to 2004, he accompanied the Steinbeis Network as honorary Deputy Chairman of the Steinbeis Foundation Board. Josef …

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When AI Analyzes The Risks It Faces Itself

Edition 3 Published 31. January 2022

Research team investigates impact of artificial intelligence on data and information security
Over the last two years, the specialist press in Germany has published no less than 1,500 articles on the risk posed to companies by artificial intelligence. According to …

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Visions of Artificial Intelligence: Science Fiction or Just Around the Corner?

Edition 3 Published 31. January 2022

Professor Dr. Wolfgang Ertel outlines the potential scenarios of future AI singularity
A central theme of Origin, the novel by American author Dan Brown, is a form of artificial intelligence that kills its human inventor after weighing all the facts. …

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