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Learning by Doing – Management Know-How for Technical Experts and Engineers

Steinbeis training keeps managers in good shape

Industrial enterprises with a focus on technology often fill management positions with people with a technical or engineering background. Although such employees have the required technical understanding, to fulfil their tasks effectively – with a clear focus on the future and business costs – they also need additional management know-how in areas such as business strategy, innovation processes, sustainable value creation, HR management, and the supply chain. Having recognized this need, Steinbeis expert Professor Dr.-Ing. Joachim Warschat has developed Management Education Network (M-E-N), a seminar revolving around seven key areas aimed at imparting the required knowledge in keeping with this specific target group.

The staff development program offered by the Steinbeis Transfer Institute for Management Education is ideal for technical experts and engineers, especially if they are currently assuming or have already assumed management responsibility. It is also ideal for business graduates already in management positions who would like to brush up their knowledge. The seminar focuses on the interrelationships within and between training topics. It has an international orientation, since an increasing number of challenges faced by companies are of an international nature. The program curriculum is taught in seven modules, covering the following areas:

  • Innovation Management
  • Strategic Management and Globalization
  • Supply Chain Management
  • Digital Development
  • Organizational Development
  • Finance and Accounting
  • Change Management

M-E-N – international, interactive, based closely on business application

The motto of the overall program is “learning by doing,” with know-how being imparted using case studies conducted as projects. Each topic is taught by an expert from a renowned organization. Small teams work up solutions to a problem, which they then present and discuss with others. The modules are broken down into two weeks of classroom instruction and three online seminars.

“The Management Education Network seminar offers our participants from Kärcher a unique opportunity to learn from top-notch lecturers and forge contacts with other executives and managers in industry. The interactive teaching methods enable course participants to deepen their knowledge thanks to practical exercises and case studies, and they can integrate what they learn directly into their work. One thing I value about the MEN seminar is that it’s practical and based closely on business practice, so it provides the participants with the tools and skills they need to lead others and bring about change,” concludes Rüdiger Bechstein, Executive Vice President of Corporate Human Resources at Kärcher.

To date, more than 560 senior executives from over 50 countries and more than 20 companies have successfully participated in the training program. “The seminar addresses essential topics that are highly important to our executives, such as corporate strategy, innovation management, supply chain management, accounting, change management, and digital transformation. One major strength of the program is the international background and the competences of the lecturers, but it’s also important to us that the topics have a bearing on the challenges faced specifically by the Dürr Group at the moment. The focus on actual business practice and ‘thinking outside the box’ is also important, because this allows our managers to return from the seminar with valuable insights and ideas,” says Klaus Achtelik, Chief Human Resource Officer at the Dürr Group.

MEN Program – Underlying Concept and Idea

Management Education Network is a staff training program offering access to management techniques that help answer the following questions:

  • In what ways will a global world change my business?
  • In what ways will a digital world change my business?
  • What can I do to deal with those influences on my business?
  • How can I develop innovative products and services to respond to those influences?
  • How can I manage changes in internal processes and structures in order to meet new market demands?
  • How can I monitor business success and earnings efficiently and effectively?
  • How can I manage sustainable changes in order to remain competitive?


For further information, visit www.sti-me.info.

Prof. Dr.-Ing. habil. Joachim Warschat (author)
Steinbeis Entrepreneur
Steinbeis Transfer Institute: Management Education (Stuttgart)