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Coaching support program helps small businesses get off to a fresh start

Tackling realignment and business development with the help of Steinbeis expertise

In June 2021, the Baden-Wuerttemberg Ministry for Economic Affairs, Labor, and Tourism launched a new funding program under the title Coaching on the Realignment of Business Models for Small Companies of up to 50 Employees. The program is being funded as part of a financial package set up by the European Union in response to the COVID-19 pandemic (REACT-EU). As accredited consultants, the experts at the Steinbeis Consulting Center for Business Coaching are also offering support in the form of coaching sessions, also covering all steps of the administration process. The following provides an overview of key funding facts:

Who is eligible for funding?

Small firms based in Baden-Wuerttemberg

  • Up to 50 employees
  • Sales last year of no more than €50 million
  • Total assets last year of no more than €43 million

What can be funded?

Coaching on business realignment, business development, and the adaptation of business models, including detailed definition of concepts and support during implementation, such as:

  • Product and process innovations
  • Diversification to include new business models; entering new markets
  • Networking of products and services (“servitization”)
  • Innovations based on digital technology such as cloud platforms, the internet of things, artificial intelligence

How is funding provided?

  • The allowance is a flat rate of €800 per day.
  • Up to 15 days are funded per coaching project.
  • Maximum allowance €12,000.
  • Multiple funding is possible.

Further information on the funding program: www.steinbeis-uc.de. The Steinbeis Consulting Center for Business Coaching operates a recognized quality management system and has DIN ISO 9001 certification. It thus fulfills the requirements for registration and accreditation as an approved consulting agent. Steinbeis consultants with no in-house quality management system can offer and provide clients with subsidized consulting services through the Steinbeis Consulting Center for Business Coaching.


Nadine Hooge (author)
Steinbeis Entrepreneur
Steinbeis Consulting Center: Business Coaching (Stuttgart)