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Digitalization Entails Change!

Steinbeis experts organize a Network event on the role played by the media in digital transformation

Digitalization is fundamentally changing the world of work. The fast rate of change continually fuels new forms of technology convergence, putting the meaning and diversity of networks and overlaps in a new light. To exploit this potential, make the best use of collaboration on all levels, and explore new avenues, communication will be crucial. The media will play a central role in this, and continual changes in the variety of media options now available to us and how different media are used open up new opportunities and fields of activity in all areas of society, business, and politics – although this also entails a whole host of challenges and different issues. A team of experienced Steinbeis experts will look into this topic in more detail at a Steinbeis Network event on Media and Digital Transformation – Shaping Change. The event will take place in the Steinbeis House for Management and Technology (SHMT) in Stuttgart-Hohenheim on November 29, 2018 at 1 p.m.

The partners cooperating on the event consist of two networks, Digital Media Women e.V. and Women in Film and Television Germany e.V. To set the afternoon proceedings underway, Christine Regitz, Vice President of User Experience and a member of the supervisory board at SAP, as well as a member of the Steinbeis Board of Trustees, will make a brief presenta – tion. This will be followed by two consecutive sessions, each comprising three parallel workshops on a variety of key topics. Female experts from companies, universities, government ministries, and the two networks will dig deeper into current developments in new and social media, ga – ming, virtual and augmented reality, and animation. The spotlight will also be turned on role models, ethical challenges, and cultural changes resulting from digital solutions – not only in the media work environment.

Aside from providing a forum for experts to exchange ideas, the organi- zers would like the event to launch an overarching network to shape dialog in a way that not only focuses on opportunities but also promotes the ongoing development of media know-how against a backdrop of digital transformation in Baden-Wuerttemberg.

The event is free and anyone involved in digital solutions is welcome to take part, particularly if the emphasis of their work lies in the design, introduction, use, and application of media. Since participant numbers are limited, it will be essential to register online before the day.


For further information, the program, and online registration, go to

Beate Wittkopp
Steinbeis Transfer Center TransferWorks-BW (Schönaich)

Birgit Nüchter
Steinbeis Consulting Center Leadership Competence (Stuttgart)

Gerburg Joos-Braun
Steinbeis Consulting Center IT Service Management (Eningen) 

Nathalie da Silva
Steinbeis 2i GmbH (Stuttgart)