© photocase.de/Andreas Kreuzeder

What Really Matters for German Companies: Lifting the Veil of Mystery Surrounding Silicon Valley

Georg Bauser to visit Steinbeis Geschäfts!mpulse

Georg Bauser visited Geschäfts!mpulse at the Steinbeis Center of Management and Technology on April 19, 2018. Formerly the long-standing director of business operations at Airbnb, the online marketplace for lodging, Bauser revealed his experiences in Silicon Valley in a talk entitled “A two-way ticket to San Francisco – what a Swabian gadgeteer learned in five years at Airbnb.”

What do American startups do differently from German startups? What are the technologies, concepts, and company cultures that make a difference? These are just some of the questions Bauser promises to look at. The entrepreneur now advises American startups and supports them with their international expansion plans and market entry into Europe. He previously worked at Airbnb headquarters in San Francisco and was responsible for processes, systems, and the tracking of global projects and new business units. Bauser played a pivotal role in the international roll-out of the portal and in setting up different offices and teams across the globe.

He was still studying at WHU – Otto Beisheim School of Management in Vallendar when he set up the online accommodation marketplace Accoleo with fellow students. Accoleo was subsequently acquired by Airbnb in 2011. Bauser also studied for a Master of Business Engineering at Steinbeis University Berlin and did a business information systems degree at the Mosbach campus of the Baden-Wuerttemberg Cooperative State University. During this time, he gained valuable practical experience, especially in international project management. As a board member and advisor to two startups – Fleet, Inc. and GuestReady – he has daily dealings with business founders, new business models, and digital transformation in Germany.


Sarina Gehrung
Steinbeis Center of Management and Technology GmbH (Filderstadt)