The very term highlights the POTENTIAL TO FOSTER CHANGE and a COLLISION OF TWO WORLDS: NEW MITTELSTAND – the successful transferral of the tried and tested into the FUTURE while also exploiting opportunities to bring about something new. In other words, the confluence of STARTUPS and the German MITTELSTAND. But how and under which PRECONDITIONS can this transformation succeed? And can the New Mittelstand even meet the many EXPECTATIONS placed on it? These questions are discussed and explored by our authors on the following pages, showing how to successfully merge the STRENGTHS of SMEs and the INNOVATIVE IDEAS of startups.
All Feature Topic articles of this issue can be found here.