An interview with Prof. Dr. Peter Philippi-Beck, Prof. Dr. Andreas Pufall, and Prof. Dr.-Ing. Heiner Smets, experts in the Steinbeis Competence Team at Technologieumsetzung – Unternehmensoptimierung K|T|U
Three Steinbeis Enterprises – one concept: providing companies with end-to-end solutions. This approach …
Tag: digital solutions
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“DIGITAL SOLUTIONS ONLY MAKE SENSE IF THEY BENEFIT THE CUSTOMER OR COMPANIES”
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“GOOD MARKETING HAS ALWAYS BEEN ABOUT WHETHER AND HOW THE COMPANY GENERATES VALUE FOR THE CUSTOMER”
An interview with Prof. Dr. Konrad Zerr, director of the Steinbeis Consulting Center Marketing – Intelligence – Consulting
In what ways does marketing intelligence add value? And how are digital solutions changing the way people work in marketing? These are …