Running a business entails setting direction for the successful (ONGOING) DEVELOPMENT of business operations – at the right time. That is not always easy, since no-one can predict the FUTURE – but it has to be done. This is because the only way to raise the value of a company is to systematically DEVELOP THE BUSINESS. On top of this, companies have to be in a position to stand firm in business environments subject to DYNAMIC change; they have to ACTIVELY shape transformation. How to succeed in this as a company, and thus safeguard your own EXISTENCE in the long term, is shown by the STEINBEIS EXPERTS in our Feature Topic section.
All Feature Topic articles of this issue can be found here.