Dear Readers,
For more than 30 years, Steinbeis TRANSFER Magazine has played a special role in fulfilling the Steinbeis Foundation’s reason for being of imparting knowledge: It shares it. Steinbeis Enterprises write magazine articles to illustrate the areas in which Steinbeis shares …
The Packaging of the Future – Don’t Throw It in the Trash Can: Eat It!
Steinbeis experts launch ZIM network project looking into edible food coatings
Modern foods and beverages would be inconceivable without packaging. Although packaging protects contents and improves shelf life, once it has been used it has to be disposed, which places …
The Carte Du Jour of the Future: When Algorithms Decide What Goes on the Menu
Compared to previous generations, we expect the food we eat to do a lot more these days. Whereas in the past, food was primarily about ensuring we were satiated, today we expect much more – food should be HEALTHY, AFFORDABLE, …
“The priority has to be set on food safety”
An interview with Professor Dr. Christine Wittmann, Steinbeis Entrepreneur at the Steinbeis Transfer Center for Bioprocess Analysis in Food Production
Bio-foods, pasta made from insect flour, algae beer – before new types of foods even make it into the supermarkets, …
Turning the Spotlight on Sustainability
SIBE experts help develop future scenarios for South Tyrol
What will it be like in the northern Italian region of Trentino-Alto Adige in 2030 – especially given recent experience with the Covid-19 pandemic? Will there be a return to traditional …
#techourfuture: The Future of Nutrition – Looking Beyond the Horizon
New technological options in nutrition
From 15 October to 5 November 2020, the final three events took place in the Technologie*Begreifen (Grasp Technology) series. The third focal topic for the #techourfuture talks, which were staged virtually at the Steinbeis House …
“Clean” Meat from the Lab
Researchers at Reutlingen University keep a close eye on animal welfare and environmental protection
Enjoying the taste of meat without killing animals – a research challenge that is more topical than ever. Shocking images from factory farming, scandals in the …
“Anything that will speed up plant breeding is a good option”
An interview with Professor Dr. Thomas Miedaner, head of the rye group at the State Plant Breeding Institute of the University of Hohenheim
Gene technology – are you for or against it? The ability of this question to divide people …
“All technology has to convince people by its application options and benefits”
An interview with Dr. Helga Gruber, research and development manager at Print2Taste
Have you ever stood in front of the cakes and candies in a store and wished that your own attempts to decorate cakes were even half as successful …
Can Salespeople Push Away Customers?
Running sales professionally is the best way to show customers how much you value them, argues Steinbeiser Winfried Küppers
Sales-driven companies drive away customers – baloney, some would say, since sales departments attract customers. Precisely, say others, pointing to examples …
Small structures in focus
A research team from Mannheim develops measurement technology for assessing structural and material differences on surfaces
Whether a surface is roughly soiled is recognizable at a glance. However, this is much more difficult in the case of small and invisible …
Data Cooperatives: An Opportunity for AI in german SMEs
The Ferdinand-Steinbeis-Institute designs a cooperative concept for the digital space
Digital solutions can be used to create replicas of real objects in a digital setting – for example in production – by creating a digital twin of a processing unit. …
Scrolling In on Usability and the User Experience
SME 4.0 Center of Excellence for Usability forms partnership with bwcon
Physical distancing during the coronavirus pandemic has made the presence of digital technology much more tangible in many areas of life. And one thing already seems certain: There will …
The Crisis is Over, or Maybe not…
The Steinbeis Advanced Risk Technologies Group has developed a cloud platform that makes it possible to manage in a crisis and provides optimal support
Covid-19 has probably been the most global pandemic there has ever been – by a long …
The Green Deal and “From Farm to Fork”: EU Strategies for Improving the Food System and Biological Diversity
Team at Steinbeis-Europa-Zentrum provides support with submitting applications to the EU
By launching its Green Deal strategy, the EU is pursuing its goal of becoming carbon-neutral by 2050. The Green Deal is considered the most ambitious environmental legislation proposal submitted …
Mental Fitness – A Strength of Leadership
Steinbeiser Dr. Michael Ullmann works with managers and leading sportspeople on mental strengths
Attempts to improve mental fitness often fail because people don’t have a starting point in terms of tangible numbers or values: If you don’t know how you …
Successful Digitalization – How to Improve Productivity and Quality
Steinbeis student develops a concept for digitalizing contractual procedures and invoicing
Companies have little choice these days when it comes to processes – they need to be as digital as possible if they want to remain competitive. There are a …
A Decisive Factor: Trust
The Digital Trust Forum fosters trust in digital solutions used with physical assets
With a growing number of smart and connected products now entering into the world of digital technology, issues relating to the information that is gathered and how …
From the end of the paper mess: The e-prescription as a game changer
Team of Steinbeis experts assesses the opportunities and threats of e-prescriptions
According to a study into digital healthcare conducted by the German industry association BITKOM, half of all Germans feel the healthcare industry needs to “go digital,” especially if mounting …