How do you play things in a buyer’s market in times of digitalization?
Digital transformation has had a massive impact on the way markets work. A seller’s market, which was about stimulating customer demand, is increasingly changing into a buyer’s …
Tag: Selling
The Selling of Consulting Services Goes Online
“Digitech is not a means to an end”
An interview with Steinbeis Entrepreneur Professor Dr. Steffen Jäckle
Selling is not everything, but nothing works without sales! There are a number of hurdles to overcome when moving to digital selling, as Professor Dr. Steffen Jäckle, Steinbeis Entrepreneur at the …
When Selling and Transfer Start to Converge
The pandemic and the surge in digitalization have accelerated the development of new selling techniques
For decades, the Steinbeis Network has stood for excellence in technological expertise, management competence, and training services. Striking the right balance between the community offered …