An interview with Prof. Dr. Peter Philippi-Beck, Prof. Dr. Andreas Pufall, and Prof. Dr.-Ing. Heiner Smets, experts in the Steinbeis Competence Team at Technologieumsetzung – Unternehmensoptimierung K|T|U
Three Steinbeis Enterprises – one concept: providing companies with end-to-end solutions. This approach …
Tag: digital solutions
“DIGITAL SOLUTIONS ONLY MAKE SENSE IF THEY BENEFIT THE CUSTOMER OR COMPANIES”
“GOOD MARKETING HAS ALWAYS BEEN ABOUT WHETHER AND HOW THE COMPANY GENERATES VALUE FOR THE CUSTOMER”
An interview with Prof. Dr. Konrad Zerr, director of the Steinbeis Consulting Center Marketing – Intelligence – Consulting
In what ways does marketing intelligence add value? And how are digital solutions changing the way people work in marketing? These are …