Steinbeis provides support on the testing of a hybrid aircraft called "h-aero"
A startup from Baden-Wuerttemberg has developed a patented, innovative hybrid airplane that offers all the advantages of aircraft while still addressing the sustainability requirements of modern travel solutions …
A New Way to Fly!
Putting Travel Solutions Through Their Paces
Steinbeis experts determine the impact of mobility trends
To convey the general need to travel around freely and make this understandable, statistics are needed. It doesn’t matter whether people need to move around in cities or out in the countryside, …
Digital mobility – future or true reality?
Or: How a raw diamond can be grinded
Digital transformation and Industry 4.0 (connected manufacturing) have been creeping around in the corridors of business, research, and politics for some time now – not forgetting the corridors of society and social …
A Shaolin Monastery for Managing Product Life Cycles, Smart Factories, and Digital Solutions
Steinbeis experts launch training to become a PLM Principal Consultant
Digitalization, smart production (Industry 4.0) – these are topics that everyone seems to be talking about at the moment. That’s all right, because if Germany misses out on the digital …
Focusing on Users
Steinbeis experts help mechatronics specialist take a user-focused approach to developing product variants
2E mechatronic has specialized for over 15 years in developing innovative mechatronic products in the fields of sensors, precision injection, and microsystems technology. The company has continued …
Refresher Course on Practical ECC Skills
Steinbeis experts offer new training method
The Steinbeis Enterprise Competence Check© (ECC) is becoming increasingly popular among consultants, 100 of whom have now received ECC training and are thus qualified to use ECC methods for their consulting projects. The ECC …
The 2017 Hilzingen Business Founder Day
Steinbeis expertise to be showcased at regional startup event
In 2015, Rupert Metzler, the mayor of Hilzingen, a rural community outside Constance, started an initiative for business founders. What started out as an “open surgery” session at the town hall …
Successfully Value Selling Business-to-Business Products That Require Detailed Explanation
SHB graduate develops successful sales campaign
What’s the best way to sell business-to-business (B2B) products that need careful explanation and emphasize the value they add? What are the challenges faced by a differentiated premium supplier in showcasing the value it …
Networked To The Power of N
A look back at the Steinbeis Products Seek Producers exhibition: Digital media in Karlsruhe
Inform, exchange ideas, meet new people, share knowledge – in a nutshell, these are the main benefits of the unique series of Products Seek Producers (PsP) …
Smart Cities: Integrated Solutions for Smart Cities
Steinbeis-Europa-Zentrum shares results of European projects
Cities play an important role in protecting the environment. They are centers and drivers of innovation, partly because they have every potential to bring the representatives of key interest groups around the same table. …
Beckoned by the Market in South America
SHB alumnus launches hi-tech products in Brazil
Adriana Diaz del Pinal Laidig describes the fact that she now lives in Stuttgart at the age of 30 as nothing but a sequence of coincidences. After graduating from high school in her …
Succession Planning from a Long-Term Perspective
Steinbeis helps metalworking company sell its business
Every year in Germany, as many as 80,000 family-owned businesses face succession issues. If the owners’ children have different career aspirations, internal succession may no longer be possible. Usually, the only remaining option …
How Coaching Can Prevent a Resignation
Steinbeis consultant advises managers on career progression
Does having a personal coach actually make a difference? This is the kind of skepticism Birgit Nüchter often faces as director of the Stuttgart-based Steinbeis Consulting Center for Leadership Competence. There are extremely …
From Mythical Disruption to “Go for Disruption!”
Steinbeis afterwork events in Berlin, Munich, and Stuttgart
Thanks to the work of Clayton M. Christensen 20 years ago, the term ‘disruption’ is now a unique description of how a powerful idea can turn everything on its head, destroying established …
High Performance, Attentiveness, and New Energy for Managers
SCMT event on “Business Impetus” on April 28, 2017
The work environment is becoming more and more stressful with less and less time to get things done. To cope with the increasing workload, digitalization, and constantly changing requirements, people need …
New MARKETING & MEDIA CAMPUS Gets Underway
Steinbeis SMI and HORIZONT offer part-time seminar program
HORIZONT, the German specialist magazine for marketing, advertising, and the media, is pooling its competence with the Steinbeis School of Management and Innovation (Steinbeis- SMI) at Steinbeis University Berlin. Their combined services …
Care and Recovery in Old Age
Steinbeis experts provide academic input on interprofessional education initiative
Elderly patients receiving geriatric care often have more than one medical condition. Such patients require medical support and nursing care that accounts for these different conditions during convalescence. As a result, …
Additive Manufacturing Tools for Industrial Production
Steinbeis team advises injection molding firm on 3D printing in manufacturing
Injection molding is regarded as one of the most important processes in modern mass manufacturing. Not only does it enable large manufacturing volumes of both identical and different parts, …
The Benefits that Craftspeople Derive from VFMEA
Steinbeis Consulting Center achieves impressive results with its efficiency improvement instrument
There are plenty of quality improvement techniques to choose from, but if you need something that is suitable for a firm in the manual trades or an SME, something …
Climate Protection vs. Economic Viability
Steinbeis team publishes report on the energy-efficiency of commercial real estate
Combating climate change is an enormous societal challenge and one of the most pressing tasks on the political agenda – especially with regard to the real estate sector. In …
Seeing Sickness and a Crisis as an Opportunity
Steinbeis Consultant supports business founder with plans to set up a psychotherapy practice
In 2007, a tumble down the stairs turned Caren Totzauer’s life upside down. The once active mother suddenly found herself in a wheelchair. Still coming to terms …
Innovation models for the manufacturing and processing industry in Central Europe
Steinbeis-Europa-Zentrum acts as partner on NUCLEi project
The most important European industries involved in automation and mechatronics are located in Central Europe. Although business in this area of industry operates on an intercontinental scale, the services relating to innovation in …
eHealthHub: Market Positioning
Steinbeis 2i supports eHealth SMEs
The EU-funded project eHealthHub offers valuable, high-quality business services to European companies active in the eHealth fi eld. It supports them to increase their visibility and strengthen their market positioning. Companies are also given legal …
Building bridges in Mecklenburg-West Pomerania
Steinbeis organizes Pitchlab networking event in Greifswald
The Pitchlab networking event, which began in Rostock, is all about adding value, stimulating new ideas, and encouraging people to leave their comfort zone in order to forge networks and get to know …
Feature Topic: Early Birds – Young and Inspiring Ideas
Insights from Steinbeis experts
The future belongs to young people, we all know that. The Steinbeis experts from the articles that make up this edition’s feature topic also unanimously agree that we can expect plenty of new and interesting things …
Dear Readers,
The German business model is based, among other things, on a training system which is sure to be unique throughout the world. Ensuring people receive thorough training is achieved through a dual education system underpinned by academic education. Recent studies …
Calculating Wind Energy with Precision
Steinbeis team develops mathematical tool for certifying wind turbines
Generating power from renewable energy sources is a key focal point of the energy transition. It presents energy suppliers, grid operators, and turbine manufacturers with major challenges. The growing portion of …
„What we need to teach people is how to validate an idea and how it can be developed“
An interview with Professor Dr. Nils Högsdal, vice-chancellor of innovation and a professor of corporate finance and entrepreneurship at Stuttgart Media University
Professor Dr. Nils Högsdal talked to TRANSFER magazine about his affinity for the “Jugend gründet” contest for young …
When the Shine Wears off…
School team from Singen develops testing process for bike finishes
For about ten years, Friedrich Wöhler High School in Singen has been home to the student engineers academy (Schüler-Ingenieur-Akademie – SIA). Working with local businesses and universities, 10th graders have …
„You have to arouse children’s curiosity extremely early“
An interview with Professor Dr. Heinz Trasch, director of the Steinbeis Transfer Center Science, Technology & Economy
Professor Dr. Heinz Trasch talked to TRANSFER magazine about curiosity in children and how adults can support them. He also told us more …
Logistics – Green Shoots in the Economy
Education in sustainable business development – knowledge and not just action
Progress and change are important waypoints when it comes to the future of shipping services and logistics services. To remain competitive in a market suffering from increasingly tight margins, …
„The task of the older generation is to act as motivators or facilitators“
An interview with Professor Dr. Carsten H. Hahn, director of the Steinbeis Transfer Center for Innovation Engineering & Entrepreneurship // i2e, a professor at Karlsruhe University of Applied Sciences, and an employee of SAP
Professor Dr. Carsten H. Hahn talks …
Light is so Illuminating!
Children and adolescents get to know a key technology: photonics
Why is the sky blue? Why do people have shadows? Children and young adults are being given a chance to explore the answers to these and many other questions as …