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Steinbeis Transfer-Magazin

Das Magazin für den konkreten Wissens- und Technologietransfer

  • Home
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    • Best-of 2022
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Consulting X.0 – Networking. Digital transformation. Convergence.

Edition 1 Modified 7. June 2018

The 2018 Steinbeis Consulting Day
There is nothing permanent except change, as Heraclitis already knew in 500 AD. 2,500 years later, change is still ever-present. Current societal, technological, and economic developments are changing companies and thus also changing business consulting. …

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Mission Germany

Edition 1 Modified 7. June 2018

Steinbeis experts develop export training concept for Estonian companies
Estonia is one of the most recent new members of the European Union and its economic performance is good. The Baltic nation has one of the most modern government administrations in …

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Leadership.Education.Personality.

Edition 1 Modified 7. June 2018

A review of the 2017 Steinbeis Competence Day
More than 200 people attended the Steinbeis Competence Day in the Stuttgart Haus der Wirtschaft (House of Commerce) on December 6, 2017. The question they came to examine was how important leadership …

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Cultural Transformation in a Traditional Company

Edition 1 Modified 7. June 2018

Steinbeis experts provide support to a long-term change management initiative at K+S Kali GmbH
What’s the best way to boost the competitiveness of a business division, make it more powerful through redeveloped business processes, and at the same time promote …

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“Germany stands in its own way because of its incomparable jungle of rules and regulations”

Edition 1 Modified 7. June 2018

TRANSFER magazine talks to Dominik Fehringer, director of the Economic Region of Ortenau (WRO)
The concept is in place – but will it translate into a business enterprise? This is just one of the many questions the Economic Region of …

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Innovations Promote Sustainability in Forestry

Edition 1 Modified 7. June 2018

The Steinbeis-Europa-Zentrum (SEZ) acts as partner in the project Forwarder2020
Biomass from forestry makes a valuable contribution to renewable resources needed for the transition to alternative energy sources. At the same time, managing forests innovatively can help preserve soil in …

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What’s That on the Roof?

Edition 1 Modified 7. June 2018

Steinbeis introduces a solar panel inventory to analyze the energy potential of universities in Hesse
The experts at the Steinbeis Transfer Center for Geoinformation and Land Management have been dedicated to the potential of solar energy for years. The center …

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Still a Long Way to Go: Digital Transformation in Sales and Marketing

Edition 1 Modified 7. June 2018

Steinbeis experts and the specialist magazine Acquisa unveil the 2017 Digital Transformation Index
How digital are German companies in their marketing and sales departments? Is there a benchmark for digital transformation? Or perhaps one could ask: How far have digital …

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Securing the Future: Comprehensive Integrated Management

Edition 1 Modified 7. June 2018

Steinbeis experts provide support with ISOcompatible risk and opportunity management
ProTec, based in Würselen west of Cologne, is not just one of those standard, medium-sized B2B traders of industrial supplies – it’s an innovative developer and producer of customized, one-off …

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What Really Matters for German Companies: Lifting the Veil of Mystery Surrounding Silicon Valley

Edition 1 Modified 7. June 2018

Georg Bauser to visit Steinbeis Geschäfts!mpulse
Georg Bauser visited Geschäfts!mpulse at the Steinbeis Center of Management and Technology on April 19, 2018. Formerly the long-standing director of business operations at Airbnb, the online marketplace for lodging, Bauser revealed his experiences …

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Keep Up the Good Collaboration!

Edition 1 Modified 7. June 2018

The steel specialist Dillinger intensifies its strategic partnership with material researchers in Saarland
The Saarland steel company AG of Dillinger Hüttenwerke (Dillinger) plans to intensify its strategic collaboration with the departments of material science and materials technology at the University …

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A Passionate European Passes the Baton

Edition 1 Modified 7. June 2018

Change of leadership at the Steinbeis-Europa-Zentrum and the office of the Baden-Wuerttemberg Commissioner for Europe
After 15 successful years as the Commissioner for Europe for the Baden-Wuerttemberg Minister of Economic Affairs and as the director of the Steinbeis-Europa-Zentrum (SEZ), Prof. …

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A Steinbeis Partner of Conviction

Edition 1 Modified 7. June 2018

Prof. Dr. Karl-Heinz Meisel honored with Steinbeis Award
Special thanks for the level of commitment you do not witness every day: In December, Steinbeis bestowed the Steinbeis Award to Prof. Dr. Karl-Heinz Meisel, the retired rector of Karlsruhe University of …

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kup. Ravensburg: A Creative and Interactive Working Environment for Companies

Edition 1 Modified 7. June 2018

The Network opens the door to its innovative building in Ravensburg
Steinbeis is a member of a network called Start (k)up. Ravensburg, which provides support to business founders and spinoffs in the economies of Lake Constance, Upper Swabia, Allgäu, and …

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Feature Topic: Digital Transformation & The World of Work 4.0

Edition 4 Modified 14. March 2018

Modern life would be unthinkable without digital solutions. They shape how we communicate with our fellow citizens, our everyday habits, business processes, and company structures. They thus also shape the world we work in – our work environment. These developments …

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Dear Readers,

Edition 4 Modified 1. March 2018

I can’t wait to see what you’re expecting to read in this edition of TRANSFER magazine, especially given the feature topic, which has been discussed in a whole host of publications and talks recently: Digital Transformation and the World of …

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Technology and Management Consulting X.0

Edition 4 Modified 1. March 2018

Digital transformation and networking are presenting fundamental challenges
Business enterprises, the economy, and society in general are witnessing a prolonged phase of sweeping change driven by digital transformation and penetrating networks, exacerbated by converging structures, systems, and technologies. Not only …

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Blockchain – Facts Behind the Hype

Edition 4 Modified 1. March 2018

Spotting opportunities and exploiting them
In 2009, a person or group of people going by the name Satoshi Nakamoto introduced a digital currency called Bitcoin. Their aim was to cause disruption in the world of banking. Bitcoin is a high-profile …

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Emergency Medical Services: Help From Telemedicine in Rural Areas

Edition 4 Modified 1. March 2018

Steinbeis experts help the rural district of Vorpommern-Greifswald with the redesign of emergency medical services
Many outlying areas are discovering that they have access to fewer and fewer paramedics, despite the rising numbers of emergencies. Now digital technology is coming …

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“Managers have to take much more of a lead than they have in the past”

Edition 4 Modified 1. March 2018

An interview with Professor Dr. Arnd Gottschalk, director of the Kassel-based Steinbeis Transfer Center for Human Resources Management & Organizational Development
What role do HR and organizational development have to play in times of digital transformation? What skills do people …

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VUCA – More Clarity, Less Uncertainty

Edition 4 Modified 2. March 2018

It’s time to reinvent leadership!
It is the next round of a wrestling match and a revolution in the world of business and society as a whole – a struggle that started years ago. Digital transformation and Industry 4.0 are …

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“What’s essential is that people are prepared to accept new developments”

Edition 4 Modified 2. March 2018

An interview with Professor Dr.-Ing. Tim A. Jansen, director of the Steinbeis Transfer Center for Industrial Digitization at the Baden-Wuerttemberg Cooperative State University in Horb
Why do some companies struggle with digital transformation and fail to exploit the opportunities it …

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Digital Transformation: Ready for the Digital Future?!

Edition 4 Modified 1. March 2018

Did Germany miss the starting pistol?
Everyone agrees that companies have no option but to become involved in digital transformation. But in practice, making the transition to digital technology isn’t as easy as it sounds. Just why, and what can …

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“Even in an era of digital technology, people will still be the cornerstone of success”

Edition 4 Modified 1. March 2018

An interview with Professor Dr.-Ing. Harald Augustin, director of the Steinbeis Transfer Center for Process Management in Product Development, Production and Logistics
Professor Dr.-Ing. Harald Augustin talked to TRANSFER magazine about future changes in production and logistics as a result …

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“It’s only a problem if you sleep through the transformation”

Edition 4 Modified 2. March 2018

An interview with Horst Maywald, an expert who worked for Elabo for decades and Steinbeis partner
Horst Maywald talks to TRANSFER magazine about successful ways to achieve digital transformation in business. Maywald has first-hand experience of the process at Elabo …

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Engineering and Design: Digital and Efficient

Edition 4 Modified 1. March 2018

The IO maturity level model accompanies firms that engineer their own equipment on the road to digitalization
The IO model assesses maturity levels, acting as a strategic tool that allows companies to plan the road to digital transformation. As part …

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Digital Solutions: A Curse, a Blessing, or Both?

Edition 4 Modified 2. March 2018

What actually is digital transformation? And how is it affecting different areas of industry and technology?
Nothing is more perennial than change. Very few terms are heard in so many forms as “digital transformation” these days. It’s like a driver …

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“Accept, Understand, and Shape”

Edition 4 Modified 1. March 2018

An interview with Professor Dr. Dr. Helmut Schneider, director of the Steinbeis Transfer Institute for Digital Transformation and holder of the SVI foundation chair for marketing and dialog marketing at Steinbeis School of Management and Innovation
What changes need to …

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Immediate Designer: Flexible, Efficient, Inexpensive

Edition 4 Modified 1. March 2018

Digital transformation for SMEs – an insight into industry practice Digital solutions offer a wide array of opportunities to small and medium-sized companies, but unfortunately it is precisely these kinds of firms that fail to exploit the full potential of …

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Ready with the Grab Bag?

Edition 4 Modified 1. March 2018

Suddenly the boss was gone. Digital solutions help safeguard businesses.
One diagnosis is enough to change an entire lifetime, at home but also at work. The Steinbeis expert Elke Kirchner explains what bosses can do in such situations and outlines …

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“SMEs face particular challenges with digital transformation”

Edition 4 Modified 1. March 2018

An interview with Professor Dr.-Ing. Ben Marx and Professor Dr. Christian Cseh, directors of the Steinbeis Transfer Center Processes in Motion
If a company wants to go digital, it has no choice: It will have to implement IT projects. This …

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Customer 4.0 – A Foundation for Safeguarding Companies in the Long Term

Edition 4 Modified 1. March 2018

How to implement customer relationship management
According to a number of PIDAS studies, 70% of all companies in Germany lose 50% of their customers every five years. The reasons for this are insufficient mechanisms to manage customers, and sheer indifference. …

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Cyber-Physical Systems – A Driver of Digital Transformation in European Business

Edition 4 Modified 8. January 2024

Steinbeis experts and Hahn-Schickard help SMEs gain access to digital technology Cyber-physical systems (CPS) play an important strategic role in systematically digitalizing European companies. The first successful projects carried out by the European Commission, individual member states, and companies can …

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