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Steinbeis Transfer-Magazin

Das Magazin für den konkreten Wissens- und Technologietransfer

  • Home
  • Archive
    • Print
    • online
    • Best-of 2021
    • Best-of 2022
  • Media Library (PDF)
  • steinbeis.de/en
  • EnglishEnglish
    • DeutschDeutsch
    • EnglishEnglish

On the Importance of Proper Risk Management

Edition 3 Modified 20. January 2023

An interview with Steinbeis Entrepreneur Professor Dr. Torsten Harms of the Steinbeis Transfer Center for Financial Services
We live in a high-risk world and this affects people just as much as it affects companies. For companies in particular, it’s important …

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Does Bringing Benefit to Humanity Justify Doing Harm to the Environment?

Edition 3 Modified 20. January 2023

An interview with Professor Dr. habil. Rita Triebskorn, Steinbeis expert at the Steinbeis Transfer Center for Ecotoxicology and Ecophysiology
Risk perception always depends on public discussion and the extent to which topics are dealt with by the media. Currently, climate …

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Careful! It’s Hot and Cuts Like a Knife

Edition 3 Modified 10. January 2023

Steinbeis experts develop a plasma cutting torch for the thermal cutting of multi-material components
Materials development is advancing in leaps and bounds in a number of areas of industry, especially in the automotive sector, rail vehicle construction, and plant engineering. …

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Successful Events and What’s Important to Create a Lasting Impression

Edition 3 Modified 20. December 2022

Inspiration from the event team at Steinbeis Europa Zentrum
Think about the things you remember for a long time and all have something in common: They are linked to emotions. Or to be more precise, deep-seated emotions. According to Paul …

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If It’s Not Translated Into Action, It Has No Value

Edition 3 Modified 1. June 2023

How to bring a corporate strategy of expansion into harmony with coherent corporate values
Based in Gottmadingen in the state of Baden-Wuerttemberg, CONRADYGRUPPE forms an umbrella over several cleaning companies in southern Germany and Switzerland. Its 4,500 employees work across …

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Industry 4.0 Beyond National Borders

Edition 3 Modified 20. December 2022

Moroccan students work on automation projects for companies
Students from universities in Morocco are gaining valuable qualifications and using cutting-edge German technology for industrial automation projects on behalf of German and Moroccan companies. It’s all part of an industrial practice …

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Good Prospects for Education and the World of Work

Edition 2 Modified 8. December 2022

JOHN F. KENNEDY summed it up nicely more than 60 YEARS ago:“There is only one thing in the long run more expensive than EDUCATION: no education.” His statement feels more relevant today than ever: The world is undergoing upheaval on …

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Digital Business Competence: Focus on people

Edition 2 Modified 6. December 2022

Steinbeis Groups show how digital transformation within companies can be mastered
Digitization is accompanied by a fundamental transformation process in companies. It only succeeds if the employees concerned will help shape it. Future competition will be about people, not only …

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“Automotive engineering was, still is, and always will be an absolutely fascinating topic for me”

Edition 2 Modified 21. November 2022

An interview with Professor Gerhard Walliser, Steinbeiser of the first generation
For Professor Gerhard Walliser, automotive engineering has not only been an essential part of his profession, it’s a calling. For the past three decades, not only has he witnessed …

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The Selling of Consulting Services Goes Online

Edition 2 Modified 17. November 2022

How do you play things in a buyer’s market in times of digitalization?
Digital transformation has had a massive impact on the way markets work. A seller’s market, which was about stimulating customer demand, is increasingly changing into a buyer’s …

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“We have a responsibility to future generations!”

Edition 2 Modified 17. November 2022

An interview with Steinbeis Entrepreneur Professor Dr. Bernd Jörs
Education will be even more important in the working world of the future, not only when it comes to initial training, but above all in terms of continuing education and lifelong …

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“Digitech is not a means to an end”

Edition 2 Modified 17. November 2022

An interview with Steinbeis Entrepreneur Professor Dr. Steffen Jäckle
Selling is not everything, but nothing works without sales! There are a number of hurdles to overcome when moving to digital selling, as Professor Dr. Steffen Jäckle, Steinbeis Entrepreneur at the …

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There is Little Choice: New Work Requires Involvement in Projects

Edition 2 Modified 17. November 2022

The PIPE model brings together students, professors, and companies
The opportunities offered by a concept called PIPE, which was developed by two professors at Constance University of Applied Sciences, almost sound too good to be true. PIPE allows different worlds …

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When Selling and Transfer Start to Converge

Edition 2 Modified 17. November 2022

The pandemic and the surge in digitalization have accelerated the development of new selling techniques
For decades, the Steinbeis Network has stood for excellence in technological expertise, management competence, and training services.  Striking the right balance between the community offered …

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New Forms of Work – Toxic or Forward-Looking?

Edition 2 Modified 17. November 2022

The challenges and opportunities presented by the New Work philosophy
Welcome to VUKA and the brave new world of tomorrow. Job profile: the ideal candidate masters volatility, uncertainty, complexity, and ambiguity in their everyday work – and can expect more …

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Prepared for the Future – with a Tablecloth

Edition 2 Modified 1. June 2023

Steinbeis expert helps companies with the implementation of transformation programs
The pandemic exposed our deficits and dependencies when it comes to the sustainable, smooth functioning of the future world of work. For many companies, the prevailing attitude revolves solely around …

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Pricing Decisions in the Hive

Edition 2 Modified 17. November 2022

Steinbeis experts develop pricing software for B2B sales
Anyone who has ever worked in sales is familiar with two problems. The first is that of passing on rising costs to customers. The second is about having to deal with customers …

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A Sales Lab for all Eventualities

Edition 2 Modified 4. November 2022

SBZ Sales Analytics, the Steinbeis Consulting Center, supports startups with sales projects – with some impressive results
Selling has witnessed sweeping changes during the last three years. Many trade shows had to be cancelled with only limited face-to-face contact and …

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“Technical sales managers are the interface of the company to the customer”

Edition 2 Modified 4. November 2022

An interview with Stephan Herrmann, Steinbeis Entrepreneur at the Steinbeis Consulting Center for Sales Engineering and International Business Development.
Combined with current political and economic developments, the trend toward digitalization, which was accelerated by the pandemic, poses new challenges for …

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“Young people deserve respect for their goals – and open doors”

Edition 2 Modified 1. June 2023

An interview with Horst Scheu, Steinbeis Entrepreneur at the Steinbeis Transfer Center for Science Technology Education
Science, technology, education – topics that have defined the career of Horst Scheu, not only as a lecturer in physics education at the University …

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Dear Readers,

Edition 2 Modified 28. October 2022

Looking at the working world of the future is always a bit like gazing into a crystal ball. Recent studies clearly show that the work tasks of the future will require more interaction with others. The key technologies of the …

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Learn4U – Perfectly Equipped for Lifelong Learning

Edition 2 Modified 28. October 2022

Steinbeis experts systematize skills development at companies
Enabling learners to benefit from personalized skills development is increasingly regarded as a grand design of the education system – a decisive approach to making lifelong learning attractive to all stakeholders, in order …

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DigitALMA Mater – virtuality as the learning environment of the future

Edition 2 Modified 28. October 2022

An exposé on teaching and learning in the digital space
What do people need to enjoy success with digital education? We’re so preoccupied with new technology, virtual platforms, and virtual environments – but also digital teaching and instruction – that …

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“Being aware and attentive, being open and willing to engage with new things”

Edition 2 Modified 28. October 2022

An interview with Steinbeis Entrepreneur Professor Susanne Radtke
When considering education and the working environment of the future, it is essential to look beyond personal cultural values, especially given increasing globalization. After all, as we are all part of global …

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Tailor-Made Competency Acquisition for the Factory of the Future

Edition 2 Modified 28. October 2022

An interview with Sabine Hafner-Zimmermann, Senior Project Manager at Steinbeis Europa Zentrum and partner of the EU FIT4FoF project
FIT4FoF, which stands for Fit for the Factory of the Future, was a three-year EU project that came to an end …

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Times of Crisis Are Times of Counseling

Edition 2 Modified 28. September 2022

Steinbeis consultant Doris Deichselberger provides support with the founding of a counseling center for people going through difficult times
First came the coronavirus pandemic, then came the impacts of the Russian war of aggression in Ukraine: Many people are currently …

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A Creative Approach to Knowledge Transfer in the Field of Drinking Water

Edition 2 Modified 28. September 2022

Steinbeis experts organize exhibition at the new Mörscher Wald waterworks in Karlsruhe
Information is a core resource of continually growing socio-political and economic significance. Current topics such as digitalization, artificial intelligence, mobility, sustainability, and emerging technologies with their global consequences …

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ARMARiO: A Success Story Written by an Electrical Switchbox

Edition 2 Modified 19. September 2022

How a degree project conducted by a Steinbeis student was translated into an ingenious product
Markus Fiedler, Managing Director of FiMAB, had an idea. He wanted to develop a configurator for electrical switchboxes as part of his studies at SBA …

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Study on Successful Navigation Through the Early Stages of Startups

Edition 2 Modified 26. August 2022

Steinbeis experts offer guidance on the processes of setting up a business
The School of International Business and Entrepreneurship (SIBE) – a business school belonging to the Graduate School at the Faculty of Leadership and Management at Steinbeis University – …

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New Steinbeis Building in the Adlershof District of Berlin – Science and Technology Up Close

Edition 2 Modified 1. June 2023

A new Steinbeis House is under construction in Germany’s largest science and technology park
On March 1, under blue skies in Adlershof, Berlin, a ceremonial topping-out wreath was mounted on the raw, five-story shell of a building, thus marking an …

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A Healthy Climate Thanks to International Partnerships

Edition 2 Modified 11. August 2022

Steinbeis experts help with the expansion of renewable energy in Tunisia
In 2012, Germany entered into an energy partnership with Tunisia – even before the media were praising the global climate treaty, which made history when it was signed off …

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Independent at last: A journey through the (Covid-19) Crisis into Self Employment

online Modified 27. June 2022

Steinbeis consultant Doris Deichselberger helps business founder start her own design studio
Many people feel a desire to find fulfillment at work, and many associate self-employment with freedom, autonomy, and professional independence. But what does it take to fulfill your …

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Standing strong together – Network partnerships that add value

Edition 1 Modified 23. June 2022

NETWORKS are as essential now as they have ever been, not just in our PRIVATE lives but also AT WORK. The GLOBAL DELUGE of information is making validated knowledge even more valuable. Networks provide such KNOWLEDGE, based on a forum …

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