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Steinbeis Transfer-Magazin

Das Magazin für den konkreten Wissens- und Technologietransfer

  • Home
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    • online
    • Best-of 2021
    • Best-of 2022
  • steinbeis.de/en
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    • DeutschDeutsch
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Shaping change in businesses with “VIRAL”

Edition 2 Modified 30. October 2025

An interview with Professor Dr. Daniel Graewe and Andreas Renner
Ever since the 1990s, models such as VUCA, BANI, TUNA, RUPT, CLEAR and VOPA Plus have attempted to provide companies with guidance in an increasingly unpredictable world. But all of …

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The key to modern management

Edition 2 Modified 30. October 2025

Steinbeis experts combine self-management and team management
In our dynamic economy, good ideas aren’t enough on their own – strategic transformation is vital to ensuring sustainable growth and resilience. Organizations want visionary leaders who inspire their team, have excellent leadership …

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Quit complaining and start thinking different

Edition 2 Modified 30. October 2025

What if the skills shortage were actually due to a lack of imagination, courage and the right attitude rather than to a lack of people?
Companies are always complaining that they can’t fill their vacancies. But the real problem may …

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Plastic solution revolutionizes drainage systems

Edition 2 Modified 30. October 2025

The Steinbeis team in Horb’s innovative approach uses plastic instead of cast iron
In environments such as industrial facilities, swimming pools, or public roads and car parks, channel drainage systems and their gratings have to cope with extremely demanding conditions. …

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Strategic synergy for sustainable growth

Edition 2 Modified 30. October 2025

Steinbeis graduate and Steinbeis experts in Karlsruhe collaborate on a company’s growth strategy
Founded by Steinbeis University graduate Daniel Stevkovski in 2018, I.NEO solutions GmbH has rapidly established itself as a leading provider of bespoke solutions for the industrial services …

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From imparting knowledge to building bridges

Edition 2 Modified 30. October 2025

HR development: a systemic sounding board
HR development is at a crossroads – or perhaps more accurately, it is confronted with the conflicting demands of overlapping change processes. At the same time as organizations grapple with growing requirements in relation …

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Sustainability: a competitive edge for SMEs

Edition 2 Modified 30. October 2025

The Steinbeis Consulting Group is supporting Hofmann Global’s journey towards a sustainable future.
Small and medium-sized enterprises (SMEs) in Germany face a number of major challenges. Alongside digitalization and the skills shortage, sustainability is also becoming an increasingly important issue …

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Be bold, not afraid: reimagining HR development

Edition 2 Modified 30. October 2025

An interview with Bruno Gross, CEO of SAPHIR Deutschland GmbH
In today’s world, it seems like nothing ever stands still. Huge changes are occurring in our economy and in society as a whole. Companies have to keep reinventing themselves, placing …

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The key role of HR development…

Edition 2 Modified 30. October 2025

...or: future skills and lifelong learning in the digital revolution
In this age of artificial intelligence, ongoing digitalization and demographic change, there is an indisputable need to modernize human resource development and continuing professional development. In addition to traditional, digital …

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AI and data in industry: putting people at the center

Edition 2 Modified 22. October 2025

Steinbeis Dialog@Adlershof discusses trust and critical thinking
The third edition of the Steinbeis Dialog@Adlershof addressed one of the most pressing questions of our time: how are artificial intelligence (AI) and data-driven innovation transforming the world of business and why is …

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Paving the way towards sustainable agriculture

online Modified 22. October 2025

The EU Erasmus+ project BOOST takes agribusiness to the next level
To enable technological progress in the agricultural sector, it is vital for the stakeholders to adopt a more entrepreneurial mindset. Through the EU Erasmus+ project BOOST, bwcon GmbH is …

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Simulator and digital twin offer practical experience

Edition 2 Modified 21. October 2025

The Herrenberg Steinbeis team’s SimOps learning platform enables software development in realistic conditions
According to the Standish Group’s 2020 Chaos Report, agile project management methods generally deliver better results [1]. Companies reported that just 13% of traditionally planned and executed …

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When success is only half the story

Edition 2 Modified 21. October 2025

The bwcon research team investigates failure factors in collaborative working
In the world of collaborative working, people love celebrating success, whether by toasting it at project wrap-up events, writing about it in best practice guides or talking about it at …

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Biotechnology: towards a new Industrial Revolution

online Modified 1. August 2025

An interview with Steinbeis expert Professor Dr.-Ing. habil. Rudolf Hausmann
Biotechnology is a source of innovative solutions for sustainable industrial processes and of new business concepts. But with businesses in this sector facing a number of technological and regulatory challenges, …

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More than just a government agency – a trusted partner, too

Edition 1 Modified 1. August 2025

The case for economic development agencies
Local and regional economic development agencies are much more than just government agencies – they are companions, catalysts and a genuine source of encouragement for businesses, founders and communities as a whole. First and …

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Promoting a strong future economy: sow today, reap tomorrow

Edition 1 Modified 1. August 2025

Steinbeis experts Ursula Schulz and Jana Tisch interview economic development practitioners Susanne Orlowski, Alexander Stengelin and Henriette Stanley
Startups and business succession are key to a strong future economy, and promoting them is thus one of the traditional activities of …

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From resonance to resilience

online Modified 1. August 2025

Steinbeis experts use the systemic view as one of the most effective self-management and management tools
As Albert Einstein said all those years ago, “everything is energy”. The Steinbeis Transfer Institute competence institute unisono in Ulm is showing how this …

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Economic development: a guide and a catalyst

Edition 1 Modified 1. August 2025

Spotlight on partnerships, networks and innovation
While the significance and activities of economic development have changed a great deal [1] over the Federal Republic of Germany’s lifetime, its fundamental objectives remain the same to this day. The use of instruments …

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A winning combination: technology transfer and local economic development in the Oldenburger Münsterland region

Edition 1 Modified 14. July 2025

Steinbeis has been cooperating on economic development with the districts of Vechta and Cloppenburg for over 30 years.
The economic environment keeps changing at an ever faster rate. New technologies drive innovation and fundamentally transform products, production processes, business models …

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Economic development: an umbrella in stormy times

Edition 1 Modified 14. July 2025

Throughout the long history of economic development in Germany, changing circumstances have repeatedly given rise to new challenges. At the start of the 20st century, the work of economic development practitioners still revolved around marketing commercial premises and disseminating general …

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Innovation, cooperation and funding – the keys to a competitive business

Edition 1 Modified 14. July 2025

An interview with Steinbeis expert Professor h. c. Dr. Jonathan Loeffler
How can enterprises stay competitive in the face of current challenges? Innovation is one of the main keys – both for individual businesses and at national and European level. …

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A catalyst of innovation and transformation

Edition 1 Modified 14. July 2025

WiR GmbH in Ravensburg is the link that connects business, research and the public administration
For 24 years, Wirtschafts- und Innovationsförderungsgesellschaft Landkreis Ravensburg mbH (WiR GmbH) has been helping businesses in this region in southeast Baden-Württemberg to get fit for …

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Shaping our digital future together by combining research and practice

Edition 1 Modified 14. July 2025

Ulm University and the Ferdinand-Steinbeis-Institute’s new Graduate School is supporting businesses with the digital transformation.
More than just a buzzword, the digital transformation involves profound changes for businesses of all sizes. For small and medium-sized enterprises in particular, this means …

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The role of mediation in economic development

Edition 1 Modified 14. July 2025

Conflict management and economic development have more in common than you might think
This edition’s Steinbeis Swipe columnist, Dr. Wolfram Dreier, argues that conflict resolution can play an innovative role in economic development. And, with all due modesty, he should …

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Welcome to the latest edition of TRANSFER.

Edition 1 Modified 14. July 2025

For decades, Steinbeis has sought to be an active partner in the economic development sector – and today, this role is more important than ever. At a time of geopolitical uncertainty, economic transformation and technological revolution, Steinbeis offers businesses guidance, …

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Economic development with bwcon: an active rather than a reactive approach …

Edition 1 Modified 14. July 2025

… or the value of (lifelong) learning, networks and a willingness to change
While the digital transformation poses enormous challenges for businesses, it also offers unique opportunities. In a dynamic environment characterized by technological advances, demographic change and the skills shortage, …

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“Economic development agencies: the engine that drives projects”

Edition 1 Modified 14. July 2025

An interview with economic development practitioner Reiner Lohse
The role of economic development agencies may appear to be clearly defined – they’re there to develop the economy, right? But the economy is a diverse beast, so there are many different …

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Opposites attract

Edition 1 Modified 14. July 2025

Economic development can be delivered either by a local government agency or an external service provider – both models have their advantages.
Economic development is a key pillar of local and regional development. It boosts competitiveness, supports innovation and helps …

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Local residents take the energy transition into their own hands

Edition 1 Modified 30. June 2025

Steinbeis experts support the establishment of an energy cooperative on the island of Borkum.
There is a growing need for concrete measures to mitigate the serious consequences of climate change. Islands are particularly vulnerable to impacts such as the increased …

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Technology transfer in Tunisia: a catalyst for innovation and economic growth

Edition 1 Modified 30. June 2025

A conference discussing the current challenges facing Tunisia marked the launch of the Steinbeis Transfer & Innovation Hub Tunisia.
Sharing experiences and creating and leveraging synergies between the actors in order to promote technology transfer in Tunisia – these were …

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Transformation pilots: guiding structural change

Edition 1 Modified 30. June 2025

Training provided by Steinbeis experts in Leipzig helps to identify conflicts, strengthen resilience and actively shape change.
There can be no progress without conflict. The huge social transformation processes associated with digital, environmental and demographic change are giving rise to …

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A winning combination of courage and Steinbeis expertise

Edition 1 Modified 30. June 2025

From having a startup idea to launching your own company: professional support is the key to success
Real estate expert Waltraud Bounab has been her own boss since September 1, 2024, when she founded a property management business in Singen …

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Innovation ecosystems: local structures for global impact

Edition 1 Modified 30. June 2025

A look back at the second Steinbeis-Dialog@Adlershof
The Adlershof science and technology park in Berlin is Germany’s largest, and hosts a diverse ecosystem of research institutions, startups and established companies. Combining innovative research with business development, it fosters cooperation between …

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