Running a business entails setting direction for the successful (ONGOING) DEVELOPMENT of business operations – at the right time. That is not always easy, since no-one can predict the FUTURE – but it has to be done. This is because …
“THE TRANSFER PHILOSOPHY REALLY NEEDS TO BE STRENGTHENED AND NURTURED”
An interview with Prof. Dr. med. Marc O. Schurr, Director of the Steinbeis Transfer Institute for Healthcare Industries, board director at Ovesco Endoscopy, and managing director of novineon cro and Tuebingen Scientific Medical
Introducing a man who knows what it’s …
“BROAD SKILL SETS WILL REMAIN A KEY QUALIFICATION IN THE FUTURE”
An interview with Bruno Gross, Managing Director of SAPHIR Deutschland GmbH
Will HR specialists be able to lean back and relax in the future and hand selection over to ingenious software? Or can (and should) such decisions still be made …
SUCCESS IN THE CITY AND BEYOND
The importance of location to the success of a business
What are the key success factors of a business enterprise? This question has preoccupied generations of scientists and business leaders, but it is becoming increasingly important given current developments relating …
SUCCESS DEPENDS ON THE STRATEGY
Innovation strategies for SMEs
Innovation strategies help firms define structures, set priorities, and plan objectives, concepts, and products. If they also take the requirements of both market and customers into account, they can uncover additional potential to innovate. So strategies …
UPHOLDING SUCCESS DURING TIMES OF CHANGE
Efficient and effective support with business development
Dynamic markets, digital transformation, staff loyalty, HR development, the cost squeeze – companies have to follow so many different issues when preparing for the future. And at the same time, everything is getting …
“DIGITAL SOLUTIONS ONLY MAKE SENSE IF THEY BENEFIT THE CUSTOMER OR COMPANIES”
An interview with Prof. Dr. Peter Philippi-Beck, Prof. Dr. Andreas Pufall, and Prof. Dr.-Ing. Heiner Smets, experts in the Steinbeis Competence Team at Technologieumsetzung – Unternehmensoptimierung K|T|U
Three Steinbeis Enterprises – one concept: providing companies with end-to-end solutions. This approach …
MERGERS AND ACQUISITIONS IN A DIGITAL WORLD
The digital M&A Playbook focuses on digital markets and requirements
Technological innovation, digital solutions, and increasingly demanding customers continually challenge companies to overhaul and update products and rethink their internal processes. As changes in the business environment become more and …
SUCCESSFULLY MANAGING CORPORATE SUCCESSION AT SMES
Steinbeis experts help with the planning of a successful succession process
Businesses are an important source of earnings and wealth, especially if you’re the owner of an SME. If you built up a successful business, you want to ensure it …
LET’S ACTIVELY SHAPE CHANGE TOGETHER!
Steinbeis experts from Pforzheim turn the spotlight on change, people, and sustainable target-setting
Business is going well. The numbers look good. So who needs business development? The answer sounds simple: So the company can adapt and develop according to market …
ACADEMIC BUSINESS FOUNDERS BECOME INNOVATION CHAMPIONS
Steinbeis study in collaboration with the university of Kiel analyzes how spin-offs survive in the market
As entrepreneurially oriented offshoots of science, academic spin-offs do not have it easy. They often lack resources and contacts to important partners, or their …
USING COLORFUL PLASTIC BRICKS TO DEVELOP INNOVATIONS
Steinbeis consultants pave the way for creative ideas using Lego® Serious Play® materials and methods
Who is not familiar with them, or who has never held one in their hands – those colorful little bricks that allow children to explore …
BONDS – INTERESTING FINANCIAL INSTRUMENTS FOR MEDIUM-SIZED COMPANIES IN GERMANY
Christian Schulte, Steinbeis expert on corporate finance and investments, joins Dr. Rolf Weilenmann, director of Corporate Finance at Helvetische Bank for an interview
For more than a decade, the Steinbeis Consulting Center for Corporate Finance and Investments has been supporting …
EXPERTISE AND FORESIGHT – 15 SUCCESSFUL YEARS IN OPHTHALMOLOGY
Steinbeis experts mark anniversary at Tübingen University
In October, the department of ophthalmology at Tübingen University Hospital celebrated a “biological cell division.” eyetrial, the Steinbeis Transfer Center at the department of ophthalmology headed up by Prof. Dr. med. Barbara Wilhelm …
SMART BENCHMARKING: PRODUCT LIFE CYCLE MANAGEMENT WITH INTERNATIONAL PROJECTS
Steinbeis experts help medium-sized business standardize its PLM
Managing and administering data can be quite challenging, especially if you have to deal with the rapid kind of growth witnessed in new target markets in Asia and Europe, which make it …
THIS IS THE EDUCATION CAMPUS CALLING: THE POWER OF DIGITAL TRANSFORMATION IN HEILBRONN
The Ferdinand-Steinbeis-Gesellschaft (FSG), itself part of the Steinbeis Foundation, sets up an office with another Ferdinand-Steinbeis-Institute in Heilbronn
Digital transformation, networking – buzzwords of modern times. Discovering how they can bring about change of a purely technological nature and deliver …
“WE NEED EXPERTS, BUT AT THE SAME TIME THEY SHOULD BE GENERALISTS.”
An interview with Prof. Dr. Rüdiger Haas, Director of the Steinbeis Transfer Institute for Transfer Technologies and Integrated Systems (SITIS), and Oliver Brehm, Director of the Steinbeis Transfer Center for Innovation and Organization
In an era of digital technology, will …
SUSTAINABILITY: AN ACE UP YOUR SLEEVE
Steinbeis experts help write the long-term success story of a medium-sized company in the construction industry
The key construction industry has undergone significant structural change in Germany and many companies have gone out of existence. The Flammer group of companies …
FOREST FIRE DIAGNOSTICS – WITH ADDED POTENTIAL FOR MUCH MORE
Four young researchers develop a system for monitoring wide areas of land
The news has been full of dramatic footage recently – forest fires, completely out of control, wreaking havoc on natural habitats and endangering people, wildlife, and the environment …
PEOPLE – THE KEY TO SUCCESS
A Steinbeis expert paves the way for systematic ongoing development of a medium-sized business
TRUST TRADITION. EXPERIENCE INNOVATION. This is the anniversary slogan adopted by PAJUNK® and nothing could reflect the company philosophy more accurately for the producer of medical …
“GOOD MARKETING HAS ALWAYS BEEN ABOUT WHETHER AND HOW THE COMPANY GENERATES VALUE FOR THE CUSTOMER”
An interview with Prof. Dr. Konrad Zerr, director of the Steinbeis Consulting Center Marketing – Intelligence – Consulting
In what ways does marketing intelligence add value? And how are digital solutions changing the way people work in marketing? These are …
IS YOUR BUSINESS MODEL DIGITALIZATION-PROOF?
Steinbeis experts develop a test for assessing digitalization threats posed to business models
Digital solutions are bringing about sweeping and fundamental change in our society. They are also impacting the value chain processes of companies. On the one hand, this …
“OVERARCHING VALUES ARE THE BIG TOPIC OF THE FUTURE”
An interview with Winfried Küppers, Director of the Steinbeis Consulting Center for Sales Analytics
Professional and efficient marketing makes an important contribution to the success of a business, just as much as well-organized and well-planned selling and the customer acquisition …
ONCE A STEINBEISER, ALWAYS A STEINBEISER
Steinbeis honors Klaus Danksagmüller, factory planner in body and soul
It’s 1985 again and a young Klaus Danksagmüller has just started working at TBD, the technical consulting service in Ulm. At the time, nobody could have imagined what a long-lasting …
AWARD FOR INTER-UNIVERSITY COMMITMENT
Prof. Dr. Giorgi Khubua has been awarded the honorary medal by Speyer University for his long-standing commitment.
On December 12, 2019, Prof. Dr. Giorgi Khubua, President of Research at Steinbeis University, was distinguished with a services medal by the University …
MAKING THE FUTURE TANGIBLE: INDUSTRY 4.0 MEETS “LEARNING FACTORY”
Steinbeis and the county of Schwäbisch Hall successfully launch local staff training concept
The changes brought about by Industry 4.0 (smart production/connected manufacturing) can be particularly challenging for firms and their employees. But what can companies do to prepare apprentices, …
WHERE THE FUTURE ALREADY STARTS TODAY
Winning “young founders” team describes its journey to Silicon Valley
The entrepreneurial spirit of the students was almost palpable in the Porsche training center in Stuttgart in June, and the future business founders bubbled with excitement at their trade show …
HONORARY PROFESSORSHIP FOR SUPPORTER OF THE DANUBE REGION
The Technical University of Cluj-Napoca in Romania bestows honor upon Dr. Jonathan Loeffler
The Technical University in the Romanian city of Cluj-Napoca has awarded Dr. Jonathan Loeffler, director of Steinbeis 2i, an honorary professorship (Prof. Honoris UTCN). The university announced …
SUNSHADES AND SUSTAINABILITY
A team of Steinbeis experts are working on the development of a method for selecting sun protection solutions
There is increasing public awareness of issues relating to sustainable products and systems, which should not only fulfill their intended purpose but …
BOOSTING INNOVATION THROUGH DIGITAL COLLABORATION
Steinbeis experts conduct research at the Next-Gen Lab on the education campus in Heilbronn
Can using more efficient, purely digital solutions optimize or even replace complex offline innovation processes? This is the question being examined by an interdisciplinary, international think …
THE POWER OF SCATTERED LIGHT: CHECKING ROUNDNESS, WAVINESS, AND ROUGHNESS IN A SINGLE PROCESS
Measurement technology makes checks in bearing production more efficient
Bearings are precise machine components with extremely tight specifications when it comes to the roundness, waviness, and roughness of rolling elements and bearing rings. Production processes are subject to tolerances down …
ECONOMY X.0
Like “INDUSTRY 4.0,” one of the big catchwords of our time is “ECONOMY 4.0”. The two terms come from a different angle, but they both refer to the fourth stage of the INDUSTRIAL REVOLUTION, relating to DIGITAL TRANSFORMATION and NETWORKING …
DEAR READERS,
The disruption of established business models and the erosion of traditional markets have opened the eyes of many businesses to the fact that digitalization will fundamentally change industry throughout the world. There is a tangible sense in the current discussion …
ECONOMY X.0: A CHALLENGE TO BUSINESS AND SOCIETY
For business enterprises, the economy, and society, digital transformation involves change
In Germany, more and more people are using the term Economy 4.0 in the current debate about increasing levels of digitalization. Dr. Michael Ortiz, head of innovation and transfer …
“I WOULD PLEAD FOR MORE EMPHASIS ON THE CONCRETE BENEFITS WHEN CONSIDERING THE POTENTIAL OF DIGITAL TRANSFORMATION.”
An interview with Prof. Dr. Claas Christian Wuttke, director of the Steinbeis Transfer Center for Smart Services – Innovation and Development
Digital transformation can be particularly challenging for small and medium-sized enterprises. The question is why, especially given that SMEs …
SMART ANYTHING EVERYWHERE – DIGITALIZATION FOR EVERYONE
Digital innovation hubs: a key ingredient of digital transformation
Working in collaboration with Hahn-Schickard, Steinbeis 2i is offering companies access to Smart Anything Everywhere (SAE), a strategic initiative of the European Commission. The aim is for all companies in Europe …
#TECHOURFUTURE: THE SOCIETAL IMPORTANCE OF AN ECONOMY 4.0
The Ferdinand-Steinbeis-Institute removes technology topics from the ivory towers of science
Involving society in the trend toward Economy 4.0 is important for two reasons. On the one hand, many emerging technologies in the field of “autonomization” and digital transformation cannot …