An interview with Martina Schmidt, director of the Contact Point for Women and Careers in Ravensburg, Lake Constance/Upper Swabia
Equal treatment for men and women at the workplace – a goal that has still not been achieved in Germany. Like …
“The biggest thing gender equality requires is a shift in our thinking”
A Habitat for Digital Twins
A team of researchers from Mannheim expands the fundamental concept of digital transformation
How do I turn my physical product into a smart product of the future? This is the question many producers are forced to ask themselves when they …
“Realizing AI-based systems is just as important to me as understanding their consequences”
An interview with Professor Dr.-Ing. Cristóbal Curio, Steinbeis Entrepreneur at the Steinbeis Transfer Center for Human-centered Artificial Intelligence
Artificial intelligence that focuses on people, despite thinking like a machine – is that utopian or an entirely possible scenario for the …
Those Who Want to Go Far, Go Together
Steinbeis experts support the LEONARDO Center for Creativity and Innovation with the planning and organization of knowledge transfer during the process of innovation
Our economic systems and society thrive on a continual supply of new ideas. The best ones lead …
“Despite its superhuman abilities, compared to natural intelligence AI is extremely limited”
TRANSFER magazine speaks to AI expert Carsten Ullrich, professor at Steinbeis University
Sometimes it feels like the only opinions you hear about artificial intelligence (AI) are extreme opinions – it’s not often you experience moderate opinions. Some see AI as …
“Ultimately, the focus is always on people”
An interview with Professor Bernhard Humm, Ph.D., Steinbeis Entrepreneur at the Steinbeis Transfer Center for Applied Artificial Intelligence at Darmstadt University of Applied Sciences
The futuristic image some people associate with AI is that of an intelligent, humanoid robot. Yet …
Emission-Free, Carbon-Neutral, and Efficient: Solar District Heating Support Local Climate Protection
Steinbeis experts coordinate climate protection project to support the transition to environmentally friendly heating
Solar district heating combines two established and perfected forms of technology: solar thermal energy (“solarthermics”) and district heating. The general expansion of district heating and, in …
Success in Rotation
Steinbeis experts develop a plasma welding burner using a mechanical rotating light arc for bonding and weld overlaying
Welding has become an extremely important task, not just for joining traditional materials – such as steel or aluminum – but also …
The Green Management & Leadership Award 2021: Honoring Sustainable Companies
Steinbeis team acts as collaboration partner at the sustainable management award ceremony
Steinbeis Global Institute Tübingen, the Steinbeis Transfer Institute, joined forces with other project partners to present this year’s Green Management & Leadership Award (GreenMLA®) to two companies: Rational …
A New and Sustainable Understanding of Innovation
Steinbeis experts help companies to (re)think frugally
Innovative products, innovative concepts, innovative thinking. Innovation has become one of those magic words of modern business processes, a concept that – applied rigorously – will apparently never fail to result in growth …
Strategies for a sustainable economy and society
A sustainably oriented ECONOMY and SOCIETY lay a foundation for ensuring future GENERATIONS can enjoy a FUTURE worth living in. So far, so good. That is the IDEAL. But do we currently have the right strategic concepts to adapt and …
“Innovate rather than copy”
An interview with futurist and Steinbeis expert Professor Dr. Heiko von der Gracht
Copies of brand-name drugs whose patents expired are already having a huge impact on healthcare systems around the world. So-called generics and their biotechnological mirror images – …
“To This Day, There Is No Obligation to Test Drinking Water for PFAS”
An interview with Wilfried Ludwigs and Olaf Kaspryk
The human organism is unable to clear perfluorinated compounds (PFAS) from the body – or only after many years. They accumulate and, above certain concentrations, can potentially trigger diseases. In the summer …
Entering the Future Stronger and with Resilience
The Steinbeis+Akademie trains resilience coaches to act as company experts
Resilience – currently one of the most important aspects of coaching and therapy: Originally developed for prophylactic reasons to help individuals deal with domestic situations, it is now becoming increasingly …
Building Back Better – Regional Economic Development after the Crisis
Steinbeis experts conduct survey on the perceived strengths and weaknesses of municipal economic development activities
The coronavirus and government measures to contain the pandemic were followed by a sharp decline in economic activity. Depending on how to measure it, it …
Dear Readers,
This edition of TRANSFER Magazine focuses on the strategies of a sustainable economy and society – and thus probably the most pressing challenge faced by society, for example in areas such as climate change. Steinbeis enterprises have long recognized the …
“Selling no longer works these days without sustainability”
An interview with Professor Dr. Rainer Elste and Franz Speer of the Sales and Marketing Institute (VMI), a Steinbeis Consulting Center
For companies and society in general, it is crucial to become truly sustainable. The entire value chain must be …
“It’s About Making the Next Step”
An interview with Dr.-Ing. Petra Püchner and Dr. Jonathan Loeffler, Entrepreneurs at Steinbeis Europa Zentrum
Turn three into one – this was the goal of a transformation process that has now been successfully completed by a team spearheaded by Dr.-Ing. …
No Change Without Changing Yourself
Steinbeis expert Dr.-Ing. Jürgen Jähnert discusses sustainability and its role as a new leitmotiv of business and politics
Our economy is in the midst of a transformation process, primarily driven by the availability of digital technologies. But “going digital” doesn’t …
Sustainably Optimized Infrastructure
Steinbeis experts share multifaceted know-how
Ambitious climate goals mean that it will be necessary to implement radical restructuring measures not only in the energy sector, but also in urban infrastructures. Motivated by this insight, in 2018 a group of scientists …
A Navigation System for Corporate Social Responsibility
Steinbeis experts help create a radar system that allows companies to improve how they manage their contributions to society
The rising cost of climate change, increasingly tighter requirements laid down by legislators, and higher expectations from investors – these demands …
Sustainable and Effective: Venture Capital Investments in Companies with a Focus on the Future
Steinbeis consultants offer successful support during the series B funding round of a venture studio specializing in the development of basic technology
Innovation is crucial for any company, market, or society to move forward – the very lifeblood of growth …
A Sustainable, Future-Centric Approach to Starting Again – Support Program Gets Off to a Successful Start
Steinbeis consultants provide support to people interested in setting up a business
A funding initiative called Starting Again – Sustainable and Future-Centric (Neustart nachhaltig und zukunftsorientiert) offers people interested in founding a company an opportunity to start afresh in their …
No Green Energy Transition Without the Involvement of People
Steinbeis experts have developed a participation concept aimed at promoting public dialog.
In 2011, the German federal government passed legislation to put an end to the use of atomic energy. In July 2020, it was decided that using coal-fired power …
Simple, Systematic, Successful – Team Strategies with Sustained Impact
METEOR – a strategy providing useful tips on successful project implementation
Sound familiar? You’re working in a team on a new project at your company, or at university, or in the local community. To kick off the project, often a …
Carbon Footprints: The Path to Climate Neutrality
Low energy consumption must be worth it, says Steinbeis expert Jürgen Gackstatter
The shocking reality of extreme weather once again highlights the fact that the days of greenwashing are over (greenwashing: trying to look environmentally responsible but not actually doing …
“There’ll be colossal change!”
An interview with Prof. Dr. Mario Schmidt of the Steinbeis Transfer Center for Marketing, Logistics, and Company Planning at Pforzheim University
Sustainability, industrial ecology, the circular economy, resource efficiency – topics that occupy many a day for the Steinbeis expert …
Climate-Neutral Construction and Renovation – All Made Possible by Building Standards
Steinbeis experts develop system standards for implementing the Green Deal
Significant progress has been made over the past 30 years when it comes to energy-efficient and resource-saving construction, with innovative products like insulating materials, which offer the potential to improve …
The Multifaceted Nature of Sustainable Development
The cliches of environmentalism have long given way to acceptance that it does offer value to the economy and society
In the 1980s, sustainability – especially environmental sustainability – was often considered tantamount to making sacrifices. Views have changed considerably …
“Costs don’t rise – if anything, the opposite tends to happen”
An interview with Steinbeis Entrepreneur and logistics expert Jens-Jochen Roth
In logistics, there are often only two things that really count: speed and low costs. Can this doctrine, despite everything, take us along a path of sustainability? In an interview …
How the Circular Economy Boosts Innovation and Sustainability
Introducing circular flow concepts to the economy
Sustainability, digitalization, and resilience play a pivotal role in driving transformation – not only in the economy, but in society overall. If anything, the current pandemic has accelerated this process. The issue of …
Sustainable Supply Chains – A Key Prerequisite for Success
Steinbeis experts support the European Climate Initiative (EUKI)
Developments on an EU and national level regarding sustainability issues are unsettling for companies, who can only ask themselves what will happen next – will we still be able to run our …
“A holistic digitalization strategy is needed”
An interview with Andreas Owen, founder and managing director of wirsindhandwerk
When you hear the terms construction and skilled craftsmen, you inevitably think of the analog world of construction machines. But even the construction industry cannot avoid the topic of …