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Steinbeis Transfer-Magazin

Das Magazin für den konkreten Wissens- und Technologietransfer

  • Home
  • Archive
    • Print
    • online
    • Best-of 2021
  • Media Library (PDF)
  • steinbeis.de/en
  • EnglishEnglish
    • DeutschDeutsch
    • EnglishEnglish

A Sales Lab for all Eventualities

Edition 2 Modified 4. November 2022

SBZ Sales Analytics, the Steinbeis Consulting Center, supports startups with sales projects – with some impressive results
Selling has witnessed sweeping changes during the last three years. Many trade shows had to be cancelled with only limited face-to-face contact and …

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“Technical sales managers are the interface of the company to the customer”

Edition 2 Modified 4. November 2022

An interview with Stephan Herrmann, Steinbeis Entrepreneur at the Steinbeis Consulting Center for Sales Engineering and International Business Development.
Combined with current political and economic developments, the trend toward digitalization, which was accelerated by the pandemic, poses new challenges for …

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“Young people deserve respect for their goals – and open doors”

Edition 2 Modified 28. October 2022

An interview with Horst Scheu, Steinbeis Entrepreneur at the Steinbeis Transfer Center for Science Technology Education
Science, technology, education – topics that have defined the career of Horst Scheu, not only as a lecturer in physics education at the University …

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Dear Readers,

Edition 2 Modified 28. October 2022

Looking at the working world of the future is always a bit like gazing into a crystal ball. Recent studies clearly show that the work tasks of the future will require more interaction with others. The key technologies of the …

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Learn4U – Perfectly Equipped for Lifelong Learning

Edition 2 Modified 28. October 2022

Steinbeis experts systematize skills development at companies
Enabling learners to benefit from personalized skills development is increasingly regarded as a grand design of the education system – a decisive approach to making lifelong learning attractive to all stakeholders, in order …

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DigitALMA Mater – virtuality as the learning environment of the future

Edition 2 Modified 28. October 2022

An exposé on teaching and learning in the digital space
What do people need to enjoy success with digital education? We’re so preoccupied with new technology, virtual platforms, and virtual environments – but also digital teaching and instruction – that …

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“Being aware and attentive, being open and willing to engage with new things”

Edition 2 Modified 28. October 2022

An interview with Steinbeis Entrepreneur Professor Susanne Radtke
When considering education and the working environment of the future, it is essential to look beyond personal cultural values, especially given increasing globalization. After all, as we are all part of global …

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Tailor-Made Competency Acquisition for the Factory of the Future

Edition 2 Modified 28. October 2022

An interview with Sabine Hafner-Zimmermann, Senior Project Manager at Steinbeis Europa Zentrum and partner of the EU FIT4FoF project
FIT4FoF, which stands for Fit for the Factory of the Future, was a three-year EU project that came to an end …

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Times of Crisis Are Times of Counseling

Edition 2 Modified 28. September 2022

Steinbeis consultant Doris Deichselberger provides support with the founding of a counseling center for people going through difficult times
First came the coronavirus pandemic, then came the impacts of the Russian war of aggression in Ukraine: Many people are currently …

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A Creative Approach to Knowledge Transfer in the Field of Drinking Water

Edition 2 Modified 28. September 2022

Steinbeis experts organize exhibition at the new Mörscher Wald waterworks in Karlsruhe
Information is a core resource of continually growing socio-political and economic significance. Current topics such as digitalization, artificial intelligence, mobility, sustainability, and emerging technologies with their global consequences …

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ARMARiO: A Success Story Written by an Electrical Switchbox

Edition 2 Modified 19. September 2022

How a degree project conducted by a Steinbeis student was translated into an ingenious product
Markus Fiedler, Managing Director of FiMAB, had an idea. He wanted to develop a configurator for electrical switchboxes as part of his studies at SBA …

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Study on Successful Navigation Through the Early Stages of Startups

Edition 2 Modified 26. August 2022

Steinbeis experts offer guidance on the processes of setting up a business
The School of International Business and Entrepreneurship (SIBE) – a business school belonging to the Graduate School at the Faculty of Leadership and Management at Steinbeis University – …

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New Steinbeis Building in the Adlershof District of Berlin – Science and Technology Up Close

Edition 2 Modified 26. August 2022

A new Steinbeis House is under construction in Germany’s largest science and technology park
On March 1, under blue skies in Adlershof, Berlin, a ceremonial topping-out wreath was mounted on the raw, five-story shell of a building, thus marking an …

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A Healthy Climate Thanks to International Partnerships

Edition 2 Modified 11. August 2022

Steinbeis experts help with the expansion of renewable energy in Tunisia
In 2012, Germany entered into an energy partnership with Tunisia – even before the media were praising the global climate treaty, which made history when it was signed off …

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Independent at last: A journey through the (Covid-19) Crisis into Self Employment

online Modified 27. June 2022

Steinbeis consultant Doris Deichselberger helps business founder start her own design studio
Many people feel a desire to find fulfillment at work, and many associate self-employment with freedom, autonomy, and professional independence. But what does it take to fulfill your …

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Standing strong together – Network partnerships that add value

Edition 1 Modified 23. June 2022

NETWORKS are as essential now as they have ever been, not just in our PRIVATE lives but also AT WORK. The GLOBAL DELUGE of information is making validated knowledge even more valuable. Networks provide such KNOWLEDGE, based on a forum …

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Dear Readers,

Edition 1 Modified 23. June 2022

The world is in a state of upheaval and digitalization marks the start of a transformation process that has only been made possible by the interaction of multiple digital technologies. From a technical standpoint, transformation is tantamount to conversion; from …

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Can the Energy Transition and the Green Transportation Revolution be sustainable without Recycling?

online Modified 21. June 2022

Steinbeis experts offer advice on investments in battery recycling
Since the early 1980s, environmental protection, the transition to alternative energy sources, and the circular economy have increasingly become the focus of socio-political developments in Europe. The signing of the Kyoto …

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Disruptive Networks as a Driver of Innovation

Edition 1 Modified 21. June 2022

How the Steinbeis Network can benefit from disruption
In modern times of disruption and digital transformation, innovation networks will need to change fundamentally to meet new challenges. Professor Dr.-Ing. Aleksandar Jovanovic, CEO of Steinbeis EU-VRi, has been looking into the …

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“Keep listening to the network, keep evolving”

Edition 1 Modified 21. June 2022

An interview with Alexandra Rudl, Managing Director of bwcon
Working in networks offers many advantages to companies, not least the chance to exchange views and discuss experiences with like-minded people, plus the opportunity to learn from others. But how do …

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“Networks are about trust”

Edition 1 Modified 21. June 2022

An interview with Steinbeis Entrepreneur Wolfgang Müller
Wolfgang Müller has been an active member of the Steinbeis Network for over 30 years and is passionate about networking. Working through his three Steinbeis Enterprises, he helps SMEs become members of networks …

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“It’s about innovation through participation”

Edition 1 Modified 20. June 2022

An interview with Professor Dr. Daniel Buhr and Professor Dr. Udo Weimar, Steinbeis Entrepreneurs at the Steinbeis Transfer Center for Social and Technological Innovation
When we hear the word “innovation,” most of us immediately think of technical innovation and forget …

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Fostering a Culture of Entrepreneurship and Innovation with Start (k)up. Ravensburg

Edition 1 Modified 20. June 2022

A networking and support platform for young entrepreneurs, startups, and spin-offs
New technology combined with the entrepreneurial zest it takes to make things happen have always been drivers of innovation. What’s new, however, is the pace at which things are …

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The Balancing Act Between Giving and Taking – Success Within Networks

Edition 1 Modified 20. June 2022

Steinbeis experts offer ideas and inspiration on leveraging and making the best of the potential offered by networks
The working world and the society we are operating in are characterised by great complexity. More and more often, sustainable and sound …

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“Aerospace connects people”

Edition 1 Modified 20. June 2022

An interview with Steinbeis Entrepreneur and aerospace expert Professor Dr.-Ing. Felix Huber
Space travel is a topic of global interest, which is precisely why it relies on networks. TRANSFER magazine talked to Professor Dr.-Ing. Felix Huber, Steinbeis Entrepreneur at the …

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More Sustainable Housing Thanks to the Smart Tenant Challenge

Edition 1 Modified 20. June 2022

Ferdinand Steinbeis Institute in Heilbronn initiates network to work on energy-conscious living
As part of the Green Deal, the EU wants to achieve net zero greenhouse gas emissions by 2050 and become a pioneer in climate protection. It’s a challenging …

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Becoming Europe’s Biggest SME Lending Platform – Thanks to the Support of Steinbeis

Edition 1 Modified 3. June 2022

Teylor and Steinbeis – working together for success
The Swiss company Teylor has set itself the mission of bringing lending to small and medium-sized enterprise (SME) into the digital era by automating lending processes. To support this mission, Steinbeis became …

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A Network for More Innovation and Internationalisation

Edition 1 Modified 3. June 2022

Steinbeis Europa Zentrum supports SMEs in its role as a member of the Enterprise Europe Network
Its network of international partners allows Steinbeis Europa Zentrum to offer advice on innovation, internationalisation, EU proposal writing , financing, and access to new …

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The Fine Balancing Act Between Visions and Actual Circumstances

Edition 1 Modified 3. May 2022

An interview with Steinbeis consultant Rita Strassburg
To take the plunge or not – and become self-employed: What does it take to launch a successful company? And what kind of personality makes a good business founder? Steinbeis consultant Rita Strassburg …

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MINIMIZE – Taking Technical Eyes to the Next Level

Edition 1 Modified 29. April 2022

How image processing know-how can deliver value-added for industry and biomedicine
The experts at SQB certainly know a thing or two about industrial image processing, having developed a new image processing system that opens up new options for using images …

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All in a Day’s Work for Board Members at Big Companies

Edition 1 Modified 20. April 2022

An interview with board consultant and Steinbeis entrepreneur Winfried Küppers
For Winfried Küppers, working as an advisor to board members and politicians offers one fascinating insight after another into the goings-on in the executive corridors of German business. The Steinbeis …

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The Benefit of Experience

Edition 1 Modified 29. March 2022

Research team at Steinbeis University examines a tool designed for analyzing the potential of small and medium-sized enterprises
In which areas does my company display weaknesses and what are its strengths? With the help of a free tool for self-assessment, …

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Humans and AI – Intelligence in Tomorrow’s Artificial World (and Environment)

Edition 3 Modified 23. March 2022

AI APPLICATIONS have long been taken for granted, even if the technology is still considered relatively new. Look into the facts more closely, however, and its beginnings can be traced back to the early 20TH CENTURY. IN 1936, Alan Turing …

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