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Steinbeis Transfer-Magazin

Das Magazin für den konkreten Wissens- und Technologietransfer

  • Home
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    • Print
    • online
    • Best-of 2021
    • Best-of 2022
  • steinbeis.de/en
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    • DeutschDeutsch
    • EnglishEnglish

EXAMPLES FROM NATURE: HIGHSPEED LASER STRUCTURING FOR A NEW GENERATION OF ELECTRICAL CONTACTS

Edition 3 Modified 11. February 2020

Steinbeis experts from Saarbrücken and TE Connectivity Germany use laser structuring to optimize surface processing
As nature already knows, all surfaces are structured geometrically on a variety of different microscopic scales, and thanks to evolution they are perfectly matched to …

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MADE POSSIBLE BY BETOLAMINA®-CAST: INTRICATE FACADES MADE WITH CONCRETE

Edition 3 Modified 11. February 2020

A Steinbeis team from Chemnitz joins forces with FIBER-TECH products and Medicke to develop innovative facades using a new kind of fiber concrete
Concrete is back in fashion as a construction material. It looks good, it’s versatile, and it offers …

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AIDED BY AI: PREDICTIVE MAINTENANCE USING DIGITAL TWINS

Edition 3 Modified 29. January 2020

Steinbeis experts from Würzburg and Koenig & Bauer Coding revolutionize service and maintenance
Artificial intelligence (AI), enhanced digital imaging, and new ways of interacting between systems continue to merge. This is paving the way for innovative product extensions, which could …

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OF HIGHLY COMPLEX COMPONENT SURFACES AND ROUGH EGGS

Edition 3 Modified 29. January 2020

Steinbeis experts from Pforzheim and Optik-Elektro Huber develop innovative manufacturing process
There are two marked trends occurring in many fields of technology at the moment. The first is a significant shift toward miniaturization, and the other is higher levels of …

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EXCELLENT! COMPETENCE WORTHY OF AN AWARD

Edition 3 Modified 29. January 2020

The Steinbeis Foundation has honored four project teams with the 2019 Steinbeis Foundation Transfer Award – the Löhn Award
Benefits add value – a guiding principle that shapes the work of the Steinbeis Network and the underlying idea behind the …

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MANAGEMENT CHANGES AT NMI TT

Edition 3 Modified 29. January 2020

The NMI board of trustees and NMI TT shareholders bid farewell to Prof. Dr. Hugo Hämmerle
Many thanks to a highly committed director: The December sitting of the board of trustees of the Natural and Medical Sciences Institute (NMI) at …

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FOUR COMPANIES – ONE BRAND

Edition 3 Modified 28. January 2020

Steinbeis experts develop a new, common brand identity after a company merger
The brand of a company plays an important role in how it is perceived by everyone around it. Companies that succeed in creating a unique and memorable brand …

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STEINBEIS NETWORK EVENT 2019

Edition 3 Modified 3. February 2020

More than 500 Steinbeisers and their guests attended the Steinbeis Day and Steinbeis Night in Stuttgart
It’s that time of year when the summer is drawing to a close and the business schedule is quickly filling up with appointments, but …

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DEAR READERS,

Edition 3 Modified 13. February 2020

These are times of transformation, amid major challenges posed by climate change, a shift toward sustainability, digital transformation, globalization, biological transformation, changes in modern travel options (“mobility”), changing logistics, changes in the future of work, even changes in how we …

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BUSINESS DEVELOPMENT

Edition 3 Modified 27. January 2020

Running a business entails setting direction for the successful (ONGOING) DEVELOPMENT of business operations – at the right time. That is not always easy, since no-one can predict the FUTURE – but it has to be done. This is because …

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“THE TRANSFER PHILOSOPHY REALLY NEEDS TO BE STRENGTHENED AND NURTURED”

Edition 3 Modified 26. March 2020

An interview with Prof. Dr. med. Marc O. Schurr, Director of the Steinbeis Transfer Institute for Healthcare Industries, board director at Ovesco Endoscopy, and managing director of novineon cro and Tuebingen Scientific Medical
Introducing a man who knows what it’s …

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“BROAD SKILL SETS WILL REMAIN A KEY QUALIFICATION IN THE FUTURE”

Edition 3 Modified 27. January 2020

An interview with Bruno Gross, Managing Director of SAPHIR Deutschland GmbH
Will HR specialists be able to lean back and relax in the future and hand selection over to ingenious software? Or can (and should) such decisions still be made …

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SUCCESS IN THE CITY AND BEYOND

Edition 3 Modified 3. February 2020

The importance of location to the success of a business
What are the key success factors of a business enterprise? This question has preoccupied generations of scientists and business leaders, but it is becoming increasingly important given current developments relating …

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SUCCESS DEPENDS ON THE STRATEGY

Edition 3 Modified 31. January 2020

Innovation strategies for SMEs
Innovation strategies help firms define structures, set priorities, and plan objectives, concepts, and products. If they also take the requirements of both market and customers into account, they can uncover additional potential to innovate. So strategies …

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UPHOLDING SUCCESS DURING TIMES OF CHANGE

Edition 3 Modified 27. January 2020

Efficient and effective support with business development
Dynamic markets, digital transformation, staff loyalty, HR development, the cost squeeze – companies have to follow so many different issues when preparing for the future. And at the same time, everything is getting …

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“DIGITAL SOLUTIONS ONLY MAKE SENSE IF THEY BENEFIT THE CUSTOMER OR COMPANIES”

Edition 3 Modified 27. January 2020

An interview with Prof. Dr. Peter Philippi-Beck, Prof. Dr. Andreas Pufall, and Prof. Dr.-Ing. Heiner Smets, experts in the Steinbeis Competence Team at Technologieumsetzung – Unternehmensoptimierung K|T|U
Three Steinbeis Enterprises – one concept: providing companies with end-to-end solutions. This approach …

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MERGERS AND ACQUISITIONS IN A DIGITAL WORLD

Edition 3 Modified 27. January 2020

The digital M&A Playbook focuses on digital markets and requirements
Technological innovation, digital solutions, and increasingly demanding customers continually challenge companies to overhaul and update products and rethink their internal processes. As changes in the business environment become more and …

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SUCCESSFULLY MANAGING CORPORATE SUCCESSION AT SMES

Edition 3 Modified 28. January 2020

Steinbeis experts help with the planning of a successful succession process
Businesses are an important source of earnings and wealth, especially if you’re the owner of an SME. If you built up a successful business, you want to ensure it …

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LET’S ACTIVELY SHAPE CHANGE TOGETHER!

Edition 3 Modified 27. January 2020

Steinbeis experts from Pforzheim turn the spotlight on change, people, and sustainable target-setting
Business is going well. The numbers look good. So who needs business development? The answer sounds simple: So the company can adapt and develop according to market …

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ACADEMIC BUSINESS FOUNDERS BECOME INNOVATION CHAMPIONS

Edition 3 Modified 27. January 2020

Steinbeis study in collaboration with the university of Kiel analyzes how spin-offs survive in the market
As entrepreneurially oriented offshoots of science, academic spin-offs do not have it easy. They often lack resources and contacts to important partners, or their …

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USING COLORFUL PLASTIC BRICKS TO DEVELOP INNOVATIONS

Edition 3 Modified 3. February 2020

Steinbeis consultants pave the way for creative ideas using Lego® Serious Play® materials and methods
Who is not familiar with them, or who has never held one in their hands – those colorful little bricks that allow children to explore …

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BONDS – INTERESTING FINANCIAL INSTRUMENTS FOR MEDIUM-SIZED COMPANIES IN GERMANY

Edition 3 Modified 25. June 2020

Christian Schulte, Steinbeis expert on corporate finance and investments, joins Dr. Rolf Weilenmann, director of Corporate Finance at Helvetische Bank for an interview
For more than a decade, the Steinbeis Consulting Center for Corporate Finance and Investments has been supporting …

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EXPERTISE AND FORESIGHT – 15 SUCCESSFUL YEARS IN OPHTHALMOLOGY

Edition 3 Modified 27. January 2020

Steinbeis experts mark anniversary at Tübingen University
In October, the department of ophthalmology at Tübingen University Hospital celebrated a “biological cell division.” eyetrial, the Steinbeis Transfer Center at the department of ophthalmology headed up by Prof. Dr. med. Barbara Wilhelm …

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SMART BENCHMARKING: PRODUCT LIFE CYCLE MANAGEMENT WITH INTERNATIONAL PROJECTS

Edition 3 Modified 27. January 2020

Steinbeis experts help medium-sized business standardize its PLM
Managing and administering data can be quite challenging, especially if you have to deal with the rapid kind of growth witnessed in new target markets in Asia and Europe, which make it …

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THIS IS THE EDUCATION CAMPUS CALLING: THE POWER OF DIGITAL TRANSFORMATION IN HEILBRONN

Edition 3 Modified 11. February 2020

The Ferdinand-Steinbeis-Gesellschaft (FSG), itself part of the Steinbeis Foundation, sets up an office with another Ferdinand-Steinbeis-Institute in Heilbronn
Digital transformation, networking – buzzwords of modern times. Discovering how they can bring about change of a purely technological nature and deliver …

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“WE NEED EXPERTS, BUT AT THE SAME TIME THEY SHOULD BE GENERALISTS.”

Edition 3 Modified 11. February 2020

An interview with Prof. Dr. Rüdiger Haas, Director of the Steinbeis Transfer Institute for Transfer Technologies and Integrated Systems (SITIS), and Oliver Brehm, Director of the Steinbeis Transfer Center for Innovation and Organization
In an era of digital technology, will …

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SUSTAINABILITY: AN ACE UP YOUR SLEEVE

Edition 3 Modified 21. January 2020

Steinbeis experts help write the long-term success story of a medium-sized company in the construction industry
The key construction industry has undergone significant structural change in Germany and many companies have gone out of existence. The Flammer group of companies …

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FOREST FIRE DIAGNOSTICS – WITH ADDED POTENTIAL FOR MUCH MORE

Edition 3 Modified 17. January 2020

Four young researchers develop a system for monitoring wide areas of land
The news has been full of dramatic footage recently – forest fires, completely out of control, wreaking havoc on natural habitats and endangering people, wildlife, and the environment …

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PEOPLE – THE KEY TO SUCCESS

Edition 3 Modified 17. January 2020

A Steinbeis expert paves the way for systematic ongoing development of a medium-sized business
TRUST TRADITION. EXPERIENCE INNOVATION. This is the anniversary slogan adopted by PAJUNK® and nothing could reflect the company philosophy more accurately for the producer of medical …

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“GOOD MARKETING HAS ALWAYS BEEN ABOUT WHETHER AND HOW THE COMPANY GENERATES VALUE FOR THE CUSTOMER”

Edition 3 Modified 17. January 2020

An interview with Prof. Dr. Konrad Zerr, director of the Steinbeis Consulting Center Marketing – Intelligence – Consulting
In what ways does marketing intelligence add value? And how are digital solutions changing the way people work in marketing? These are …

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IS YOUR BUSINESS MODEL DIGITALIZATION-PROOF?

Edition 3 Modified 17. January 2020

Steinbeis experts develop a test for assessing digitalization threats posed to business models
Digital solutions are bringing about sweeping and fundamental change in our society. They are also impacting the value chain processes of companies. On the one hand, this …

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“OVERARCHING VALUES ARE THE BIG TOPIC OF THE FUTURE”

Edition 3 Modified 16. January 2020

An interview with Winfried Küppers, Director of the Steinbeis Consulting Center for Sales Analytics
Professional and efficient marketing makes an important contribution to the success of a business, just as much as well-organized and well-planned selling and the customer acquisition …

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ONCE A STEINBEISER, ALWAYS A STEINBEISER

Edition 3 Modified 16. January 2020

Steinbeis honors Klaus Danksagmüller, factory planner in body and soul
It’s 1985 again and a young Klaus Danksagmüller has just started working at TBD, the technical consulting service in Ulm. At the time, nobody could have imagined what a long-lasting …

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