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Steinbeis Transfer-Magazin

Das Magazin für den konkreten Wissens- und Technologietransfer

  • Home
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    • online
    • Best-of 2021
    • Best-of 2022
  • steinbeis.de/en
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    • DeutschDeutsch
    • EnglishEnglish

Support During the Crisis: An Application System for Covid-19 Aid

Edition 1 Modified 25. March 2021

Steinbeis team develops digital system for providing emergency support in Bavaria
Germany is responding to the economic crisis triggered by the coronavirus pandemic with huge programs aimed at offering emergency support and bridging loans to companies, institutions, and the self-employed. …

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Reinvented During the Crisis: The Spitzenfrauen BW Careers Portal for female leadership

Edition 1 Modified 24. March 2021

Steinbeis series of online seminars on women and careers judged a total success
The disruptive impact of the coronavirus pandemic was a painful experience for many companies last year. There were exceptions, however. Spitzenfrauen BW, which is financed by the …

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Agile Teams: A Key Success Factor for Digital Transformation in Value Creation Networks

Edition 1 Modified 23. March 2021

The Ferdinand Steinbeis Institute provides support for cross-company and cross-industry collaboration
Digital transformation can be a major challenge for the manual trades and industrial enterprises. Not only do they have to question familiar ways of thinking, they also have to …

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24 Hours Between Briefing Session and an Air Quality Sensor

online Modified 12. February 2021

Steinbeis expert Bernd Damkowski works up a successful concept at the RLP Hackathon
When the Rhineland-Palatinate Business Hackathon took place in November 2020, Steinbeis Digital Solutions partner Bernd Damkowski was among the contestants of the 24-hour event. By the end …

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Enerthon 2020 – Success Across the Board

online Modified 28. January 2021

Steinbeis experts help redesign the world of energy
Even during a pandemic, climate change remains one of the great challenges of our time. One more reason for Dr. Christian Schweizer, entrepreneur at the Academy of the Energy Sector, a Steinbeis …

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Dear Readers,

Edition 3 Modified 21. January 2021

For more than 30 years, Steinbeis TRANSFER Magazine has played a special role in fulfilling the Steinbeis Foundation’s reason for being of imparting knowledge: It shares it. Steinbeis Enterprises write magazine articles to illustrate the areas in which Steinbeis shares …

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The Packaging of the Future – Don’t Throw It in the Trash Can: Eat It!

Edition 3 Modified 21. January 2021

Steinbeis experts launch ZIM network project looking into edible food coatings
Modern foods and beverages would be inconceivable without packaging. Although packaging protects contents and improves shelf life, once it has been used it has to be disposed, which places …

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The Carte Du Jour of the Future: When Algorithms Decide What Goes on the Menu

Edition 3 Modified 11. February 2021

Compared to previous generations, we expect the food we eat to do a lot more these days. Whereas in the past, food was primarily about ensuring we were satiated, today we expect much more – food should be HEALTHY, AFFORDABLE, …

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“The priority has to be set on food safety”

Edition 3 Modified 19. January 2021

An interview with Professor Dr. Christine Wittmann, Steinbeis Entrepreneur at the Steinbeis Transfer Center for Bioprocess Analysis in Food Production
Bio-foods, pasta made from insect flour, algae beer – before new types of foods even make it into the supermarkets, …

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Turning the Spotlight on Sustainability

Edition 3 Modified 18. January 2021

SIBE experts help develop future scenarios for South Tyrol
What will it be like in the northern Italian region of Trentino-Alto Adige in 2030 – especially given recent experience with the Covid-19 pandemic? Will there be a return to traditional …

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#techourfuture: The Future of Nutrition – Looking Beyond the Horizon

Edition 3 Modified 18. January 2021

New technological options in nutrition
From 15 October to 5 November 2020, the final three events took place in the Technologie*Begreifen (Grasp Technology) series. The third focal topic for the #techourfuture talks, which were staged virtually at the Steinbeis House …

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“Clean” Meat from the Lab

Edition 3 Modified 18. January 2021

Researchers at Reutlingen University keep a close eye on animal welfare and environmental protection
Enjoying the taste of meat without killing animals – a research challenge that is more topical than ever. Shocking images from factory farming, scandals in the …

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“Anything that will speed up plant breeding is a good option”

Edition 3 Modified 18. January 2021

An interview with Professor Dr. Thomas Miedaner, head of the rye group at the State Plant Breeding Institute of the University of Hohenheim
Gene technology – are you for or against it? The ability of this question to divide people …

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“All technology has to convince people by its application options and benefits”

Edition 3 Modified 18. January 2021

An interview with Dr. Helga Gruber, research and development manager at Print2Taste
Have you ever stood in front of the cakes and candies in a store and wished that your own attempts to decorate cakes were even half as successful …

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Digitalization Boost for the Schwarzwald-Baar-Heuberg Region

online Modified 13. January 2021

Pop-Up Lab stops by at the DigiTAL Schramberg event
From October 16 to 23, 2020, the seventh BW Pop-Up Lab made a stop in the Schwarzwald-Baar-Heuberg region – for the first time virtually, due to current circumstances. Based on the …

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Can Salespeople Push Away Customers?

Edition 3 Modified 15. March 2021

Running sales professionally is the best way to show customers how much you value them, argues Steinbeiser Winfried Küppers
Sales-driven companies drive away customers – baloney, some would say, since sales departments attract customers. Precisely, say others, pointing to examples …

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Small structures in focus

Edition 3 Modified 15. December 2020

A research team from Mannheim develops measurement technology for assessing structural and material differences on surfaces
Whether a surface is roughly soiled is recognizable at a glance. However, this is much more difficult in the case of small and invisible …

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Data Cooperatives: An Opportunity for AI in german SMEs

Edition 3 Modified 15. December 2020

The Ferdinand-Steinbeis-Institute designs a cooperative concept for the digital space
Digital solutions can be used to create replicas of real objects in a digital setting – for example in production – by creating a digital twin of a processing unit. …

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Scrolling In on Usability and the User Experience

Edition 3 Modified 15. December 2020

SME 4.0 Center of Excellence for Usability forms partnership with bwcon
Physical distancing during the coronavirus pandemic has made the presence of digital technology much more tangible in many areas of life. And one thing already seems certain: There will …

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The Crisis is Over, or Maybe not…

Edition 3 Modified 10. December 2020

The Steinbeis Advanced Risk Technologies Group has developed a cloud platform that makes it possible to manage in a crisis and provides optimal support
Covid-19 has probably been the most global pandemic there has ever been – by a long …

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The Green Deal and “From Farm to Fork”: EU Strategies for Improving the Food System and Biological Diversity

Edition 3 Modified 9. December 2020

Team at Steinbeis-Europa-Zentrum provides support with submitting applications to the EU
By launching its Green Deal strategy, the EU is pursuing its goal of becoming carbon-neutral by 2050. The Green Deal is considered the most ambitious environmental legislation proposal submitted …

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Mental Fitness – A Strength of Leadership

Edition 3 Modified 9. December 2020

Steinbeiser Dr. Michael Ullmann works with managers and leading sportspeople on mental strengths
Attempts to improve mental fitness often fail because people don’t have a starting point in terms of tangible numbers or values: If you don’t know how you …

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Typing is a Thing of the Past

online Modified 9. December 2020

How electronic pens are helping to digitalize forms in the public health service
Dr. Wilhelm Peters of the Steinbeis Transfer Center for Site Management and Business Development has joined forces with TAKWA to develop a system that makes it possible …

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The Potential Offered by Second-Chance Entrepreneurship

online Modified 20. November 2020

Steinbeis expert Samantha Michaux talks about the opportunities and challenges of entrepreneurial re-starts
Germany lacks a culture of embracing failure. Insolvency and failure are seen too little as an opportunity and instead more or less considered as a blemish. This …

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Successful Digitalization – How to Improve Productivity and Quality

Edition 3 Modified 19. November 2020

Steinbeis student develops a concept for digitalizing contractual procedures and invoicing
Companies have little choice these days when it comes to processes – they need to be as digital as possible if they want to remain competitive. There are a …

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A Decisive Factor: Trust

Edition 3 Modified 19. November 2020

The Digital Trust Forum fosters trust in digital solutions used with physical assets
With a growing number of smart and connected products now entering into the world of digital technology, issues relating to the information that is gathered and how …

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From the end of the paper mess: The e-prescription as a game changer

Edition 3 Modified 18. November 2020

Team of Steinbeis experts assesses the opportunities and threats of e-prescriptions
According to a study into digital healthcare conducted by the German industry association BITKOM, half of all Germans feel the healthcare industry needs to “go digital,” especially if mounting …

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The Ultimate Challenge of Project Management

Edition 2 Modified 3. November 2020

An interview with Steinbeis Entrepreneur Dr. Karen Dittmann and parsQube CEO Mehrschad Zaeri on the topic of hybrid project design
Constructing a hospital, introducing new software at a company, re-organizing a company division – very different tasks, but they all …

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Operation 4.0 – Data-Enabling in Healthcare

Edition 2 Modified 26. October 2020

When KONRAD ZUSE unveiled the Z3 in 1941, the world’s first PROGRAMMABLE COMPUTER, nobody could have imagined that not even a century later, computers and the DIGITAL SOLUTIONS they have spawned would permeate almost every area of modern life. And …

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“I’m convinced telemedicine won’t be a substitute for visiting the doctor, it’ll complement it”

Edition 2 Modified 26. October 2020

An interview with Angelika Walliser, general practitioner, surgeon, and head of Reutlingen Emergency Room
Have you ever consulted a doctor as a telemedicine patient? Or do you have your doubts about telemedicine? Do you see telemedicine as a good way …

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“The opportunities clearly lie in the possibilities to optimize diagnostics and therapy”

Edition 2 Modified 26. October 2020

An interview with Professor Dr. med. Daniel König, Steinbeis Entrepreneur at the Steinbeis Transfer Center for Health Promotion and Metabolism Research
Digital technology plays an important role in medicine. It’s particularly important to manage data properly so that people’s fears …

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Dear Readers,

Edition 2 Modified 23. October 2020

More than a century ago, Willem Einthoven transmitted simple heartbeats remotely through a telegraph wire, laying the foundation for the development of a pioneering new discipline: telemedicine. Sensors are not just getting smaller and smaller, they now come with intelligent …

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“It’s important that every individual is given a chance to get to know a technology”

Edition 2 Modified 23. October 2020

An interview with Stefan Lob, CEO of Praxis für Führung – X.0 GmbH
It’s no secret that despite the opportunities offered by new technology, some people fundamentally distrust it. Even if many people would not feel averse to innovation in …

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