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Steinbeis Transfer-Magazin

Das Magazin für den konkreten Wissens- und Technologietransfer

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“There’ll only be a widescale rethink once the costs really start to hurt and people are shown alternatives”

Edition 1 Modified 1. June 2021

An interview with Steinbeis Entrepreneur and power engineering expert Dr.-Ing. Thomas Freitag
It’s easy to be critical of the “Greta effect,” but one thing’s for sure: The young climate activist has brought enormous publicity to climate change. Nonetheless, this will …

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NetworkNature: Connecting Experts for Climate Protection and Sustainability

Edition 1 Modified 1. June 2021

Steinbeis offers platform for exchanging views on nature-based solutions, projects, and best practice
A nature-based solution (NBS) is the term used by the EU to refer to natural or newly created processes that leverage the positive benefits of nature and …

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Seldom Are Times This Fascinating

Edition 1 Modified 21. June 2022

Martin Trotier assesses the topics and tasks of personnel work in 2021
In the early days of 2021, the media once again started discussing the future role and tasks of the personnel department – or in modern terminology: HR. But …

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Lifetime Contributions to “Best Promotion of Innovation”

Edition 2 Modified 27. May 2021

Professor Johann Löhn and Steinbeis Foundation honored with the Rudolf-Diesel-Medaille
On May 5, 2021, Germany’s oldest innovation award, the Rudolf-Diesel-Medaille, was presented in four categories. This year, the award for Best Promotion of Innovation went to Professor Dr. Dr. h.c. …

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Knowing How It’s Done – Making Systematic Use of Entitlements to Research Funding

online Modified 7. July 2021

Steinbeis consultant provides support with project assessments and applications
In early 2020, new options became available to take advantage of government subsidies for research and development. In addition to funding through departmental research at federal ministries, an alternative approach opened …

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A Window of Opportunity in Wood Restoration

Edition 1 Modified 28. April 2021

Steinbeis expert Volker Bucher joins forces with timber manufacturing specialist Holzmanufaktur Rottweil to develop innovative methods for cleaning, abrading, and coating surfaces
Sometimes all it takes is a smidgen of fortune to bring innovative partners together. That’s how it was …

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More Stressful, Less Successful – Management in Times of Pandemic

Edition 1 Modified 21. June 2022

Steinbeis study examines current developments in teamwork and individual performance
Surveys commissioned by the Robert Koch Institute show that second only to worrying about being infected by Covid-19, currently the biggest concern among respondents in Germany is what will happen …

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InConnect: How an Index Can Showcase the Benefits of Collaboration

Edition 1 Modified 15. April 2021

Steinbeis collaborates in research to analyze the factors that dictate the success of innovations and value creation in alliances
The concept of networks and alliances lays an important foundation for developing successful innovations. At a time when there is an …

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That Seals It

Edition 1 Modified 1. April 2021

Steinbeis experts develop process technology for thermal joining of multimaterial components and composite structural components
The demand for multimaterial components, also known as multimaterial mixes, is rising continuously. This is particularly the case with lightweight materials made from a combination …

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Concept Meets Expertise

Edition 1 Modified 1. April 2021

Technology Transfer Managers support companies in their search for partners
SMEs, already exposed to increasing levels of global competition, are under immense pressure to innovate. One way to help companies boost innovation is to find effective ways to transfer technology. …

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Support During the Crisis: An Application System for Covid-19 Aid

Edition 1 Modified 25. March 2021

Steinbeis team develops digital system for providing emergency support in Bavaria
Germany is responding to the economic crisis triggered by the coronavirus pandemic with huge programs aimed at offering emergency support and bridging loans to companies, institutions, and the self-employed. …

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Reinvented During the Crisis: The Spitzenfrauen BW Careers Portal for female leadership

Edition 1 Modified 24. March 2021

Steinbeis series of online seminars on women and careers judged a total success
The disruptive impact of the coronavirus pandemic was a painful experience for many companies last year. There were exceptions, however. Spitzenfrauen BW, which is financed by the …

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Agile Teams: A Key Success Factor for Digital Transformation in Value Creation Networks

Edition 1 Modified 23. March 2021

The Ferdinand Steinbeis Institute provides support for cross-company and cross-industry collaboration
Digital transformation can be a major challenge for the manual trades and industrial enterprises. Not only do they have to question familiar ways of thinking, they also have to …

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24 Hours Between Briefing Session and an Air Quality Sensor

online Modified 12. February 2021

Steinbeis expert Bernd Damkowski works up a successful concept at the RLP Hackathon
When the Rhineland-Palatinate Business Hackathon took place in November 2020, Steinbeis Digital Solutions partner Bernd Damkowski was among the contestants of the 24-hour event. By the end …

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Enerthon 2020 – Success Across the Board

online Modified 28. January 2021

Steinbeis experts help redesign the world of energy
Even during a pandemic, climate change remains one of the great challenges of our time. One more reason for Dr. Christian Schweizer, entrepreneur at the Academy of the Energy Sector, a Steinbeis …

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Dear Readers,

Edition 3 Modified 21. January 2021

For more than 30 years, Steinbeis TRANSFER Magazine has played a special role in fulfilling the Steinbeis Foundation’s reason for being of imparting knowledge: It shares it. Steinbeis Enterprises write magazine articles to illustrate the areas in which Steinbeis shares …

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The Packaging of the Future – Don’t Throw It in the Trash Can: Eat It!

Edition 3 Modified 21. January 2021

Steinbeis experts launch ZIM network project looking into edible food coatings
Modern foods and beverages would be inconceivable without packaging. Although packaging protects contents and improves shelf life, once it has been used it has to be disposed, which places …

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The Carte Du Jour of the Future: When Algorithms Decide What Goes on the Menu

Edition 3 Modified 11. February 2021

Compared to previous generations, we expect the food we eat to do a lot more these days. Whereas in the past, food was primarily about ensuring we were satiated, today we expect much more – food should be HEALTHY, AFFORDABLE, …

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“The priority has to be set on food safety”

Edition 3 Modified 19. January 2021

An interview with Professor Dr. Christine Wittmann, Steinbeis Entrepreneur at the Steinbeis Transfer Center for Bioprocess Analysis in Food Production
Bio-foods, pasta made from insect flour, algae beer – before new types of foods even make it into the supermarkets, …

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Turning the Spotlight on Sustainability

Edition 3 Modified 18. January 2021

SIBE experts help develop future scenarios for South Tyrol
What will it be like in the northern Italian region of Trentino-Alto Adige in 2030 – especially given recent experience with the Covid-19 pandemic? Will there be a return to traditional …

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#techourfuture: The Future of Nutrition – Looking Beyond the Horizon

Edition 3 Modified 18. January 2021

New technological options in nutrition
From 15 October to 5 November 2020, the final three events took place in the Technologie*Begreifen (Grasp Technology) series. The third focal topic for the #techourfuture talks, which were staged virtually at the Steinbeis House …

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“Clean” Meat from the Lab

Edition 3 Modified 18. January 2021

Researchers at Reutlingen University keep a close eye on animal welfare and environmental protection
Enjoying the taste of meat without killing animals – a research challenge that is more topical than ever. Shocking images from factory farming, scandals in the …

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“Anything that will speed up plant breeding is a good option”

Edition 3 Modified 18. January 2021

An interview with Professor Dr. Thomas Miedaner, head of the rye group at the State Plant Breeding Institute of the University of Hohenheim
Gene technology – are you for or against it? The ability of this question to divide people …

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“All technology has to convince people by its application options and benefits”

Edition 3 Modified 18. January 2021

An interview with Dr. Helga Gruber, research and development manager at Print2Taste
Have you ever stood in front of the cakes and candies in a store and wished that your own attempts to decorate cakes were even half as successful …

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Digitalization Boost for the Schwarzwald-Baar-Heuberg Region

online Modified 13. January 2021

Pop-Up Lab stops by at the DigiTAL Schramberg event
From October 16 to 23, 2020, the seventh BW Pop-Up Lab made a stop in the Schwarzwald-Baar-Heuberg region – for the first time virtually, due to current circumstances. Based on the …

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Can Salespeople Push Away Customers?

Edition 3 Modified 15. March 2021

Running sales professionally is the best way to show customers how much you value them, argues Steinbeiser Winfried Küppers
Sales-driven companies drive away customers – baloney, some would say, since sales departments attract customers. Precisely, say others, pointing to examples …

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Small structures in focus

Edition 3 Modified 15. December 2020

A research team from Mannheim develops measurement technology for assessing structural and material differences on surfaces
Whether a surface is roughly soiled is recognizable at a glance. However, this is much more difficult in the case of small and invisible …

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Data Cooperatives: An Opportunity for AI in german SMEs

Edition 3 Modified 15. December 2020

The Ferdinand-Steinbeis-Institute designs a cooperative concept for the digital space
Digital solutions can be used to create replicas of real objects in a digital setting – for example in production – by creating a digital twin of a processing unit. …

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Scrolling In on Usability and the User Experience

Edition 3 Modified 15. December 2020

SME 4.0 Center of Excellence for Usability forms partnership with bwcon
Physical distancing during the coronavirus pandemic has made the presence of digital technology much more tangible in many areas of life. And one thing already seems certain: There will …

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The Crisis is Over, or Maybe not…

Edition 3 Modified 10. December 2020

The Steinbeis Advanced Risk Technologies Group has developed a cloud platform that makes it possible to manage in a crisis and provides optimal support
Covid-19 has probably been the most global pandemic there has ever been – by a long …

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The Green Deal and “From Farm to Fork”: EU Strategies for Improving the Food System and Biological Diversity

Edition 3 Modified 9. December 2020

Team at Steinbeis-Europa-Zentrum provides support with submitting applications to the EU
By launching its Green Deal strategy, the EU is pursuing its goal of becoming carbon-neutral by 2050. The Green Deal is considered the most ambitious environmental legislation proposal submitted …

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Mental Fitness – A Strength of Leadership

Edition 3 Modified 9. December 2020

Steinbeiser Dr. Michael Ullmann works with managers and leading sportspeople on mental strengths
Attempts to improve mental fitness often fail because people don’t have a starting point in terms of tangible numbers or values: If you don’t know how you …

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Typing is a Thing of the Past

online Modified 9. December 2020

How electronic pens are helping to digitalize forms in the public health service
Dr. Wilhelm Peters of the Steinbeis Transfer Center for Site Management and Business Development has joined forces with TAKWA to develop a system that makes it possible …

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