Steinbeis-Edition conducts survey
Steinbeis-Edition (STE) has also been putting thought into digital transformation in the publishing market. It has been a long time since books were only printed and published on paper. The market is now brimming with e-readers, with products like Kindle, Tolino, and Kobo. So the time is ripe for STE to assess different ways to make improvements to its own services and keep pace with modern times.
STE has been publishing a variety of individual titles and series on management and technology topics for over a decade. Over time, there has been a rise in demand for digital reading options. But do the numbers justify the financial outlay that would be required to “go digital”? And if they do, what kind of digital solutions should be considered?
These are the issues STE would like to assess with its survey. What’s the best way to read STE publications – in the traditional format in print or digitally, as a soft copy or e-book? What do you like about reading books in digital formats and what’s important to you if you want to enjoy reading a specialist STE publication on an e-reader?
Taking part in the survey will help STE enhance the reading experience when sharing knowledge. The survey can be accessed online by going to http://tinyurl.com/umfrage-STE2017 and if you are interested in completing the questionnaire, please submit your answers by October 15, 2017. The STE is giving away a Manager Cookbook to five lucky survey respondents.