How do you play things in a buyer’s market in times of digitalization?
Digital transformation has had a massive impact on the way markets work. A seller’s market, which was about stimulating customer demand, is increasingly changing into a buyer’s …
Category: selling transfer solutions
The Selling of Consulting Services Goes Online
“Digitech is not a means to an end”
An interview with Steinbeis Entrepreneur Professor Dr. Steffen Jäckle
Selling is not everything, but nothing works without sales! There are a number of hurdles to overcome when moving to digital selling, as Professor Dr. Steffen Jäckle, Steinbeis Entrepreneur at the …
When Selling and Transfer Start to Converge
The pandemic and the surge in digitalization have accelerated the development of new selling techniques
For decades, the Steinbeis Network has stood for excellence in technological expertise, management competence, and training services. Striking the right balance between the community offered …
Pricing Decisions in the Hive
Steinbeis experts develop pricing software for B2B sales
Anyone who has ever worked in sales is familiar with two problems. The first is that of passing on rising costs to customers. The second is about having to deal with customers …
A Sales Lab for all Eventualities
SBZ Sales Analytics, the Steinbeis Consulting Center, supports startups with sales projects – with some impressive results
Selling has witnessed sweeping changes during the last three years. Many trade shows had to be cancelled with only limited face-to-face contact and …
“Technical sales managers are the interface of the company to the customer”
An interview with Stephan Herrmann, Steinbeis Entrepreneur at the Steinbeis Consulting Center for Sales Engineering and International Business Development.
Combined with current political and economic developments, the trend toward digitalization, which was accelerated by the pandemic, poses new challenges for …