Steinbeis experts develop a new, common brand identity after a company merger
The brand of a company plays an important role in how it is perceived by everyone around it. Companies that succeed in creating a unique and memorable brand …
Category: Feature Topic
FOUR COMPANIES – ONE BRAND
BUSINESS DEVELOPMENT
Running a business entails setting direction for the successful (ONGOING) DEVELOPMENT of business operations – at the right time. That is not always easy, since no-one can predict the FUTURE – but it has to be done. This is because …
“THE TRANSFER PHILOSOPHY REALLY NEEDS TO BE STRENGTHENED AND NURTURED”
An interview with Prof. Dr. med. Marc O. Schurr, Director of the Steinbeis Transfer Institute for Healthcare Industries, board director at Ovesco Endoscopy, and managing director of novineon cro and Tuebingen Scientific Medical
Introducing a man who knows what it’s …
“BROAD SKILL SETS WILL REMAIN A KEY QUALIFICATION IN THE FUTURE”
An interview with Bruno Gross, Managing Director of SAPHIR Deutschland GmbH
Will HR specialists be able to lean back and relax in the future and hand selection over to ingenious software? Or can (and should) such decisions still be made …
SUCCESS IN THE CITY AND BEYOND
The importance of location to the success of a business
What are the key success factors of a business enterprise? This question has preoccupied generations of scientists and business leaders, but it is becoming increasingly important given current developments relating …
SUCCESS DEPENDS ON THE STRATEGY
Innovation strategies for SMEs
Innovation strategies help firms define structures, set priorities, and plan objectives, concepts, and products. If they also take the requirements of both market and customers into account, they can uncover additional potential to innovate. So strategies …
UPHOLDING SUCCESS DURING TIMES OF CHANGE
Efficient and effective support with business development
Dynamic markets, digital transformation, staff loyalty, HR development, the cost squeeze – companies have to follow so many different issues when preparing for the future. And at the same time, everything is getting …
“DIGITAL SOLUTIONS ONLY MAKE SENSE IF THEY BENEFIT THE CUSTOMER OR COMPANIES”
An interview with Prof. Dr. Peter Philippi-Beck, Prof. Dr. Andreas Pufall, and Prof. Dr.-Ing. Heiner Smets, experts in the Steinbeis Competence Team at Technologieumsetzung – Unternehmensoptimierung K|T|U
Three Steinbeis Enterprises – one concept: providing companies with end-to-end solutions. This approach …
SUCCESSFULLY MANAGING CORPORATE SUCCESSION AT SMES
Steinbeis experts help with the planning of a successful succession process
Businesses are an important source of earnings and wealth, especially if you’re the owner of an SME. If you built up a successful business, you want to ensure it …
LET’S ACTIVELY SHAPE CHANGE TOGETHER!
Steinbeis experts from Pforzheim turn the spotlight on change, people, and sustainable target-setting
Business is going well. The numbers look good. So who needs business development? The answer sounds simple: So the company can adapt and develop according to market …
ACADEMIC BUSINESS FOUNDERS BECOME INNOVATION CHAMPIONS
Steinbeis study in collaboration with the university of Kiel analyzes how spin-offs survive in the market
As entrepreneurially oriented offshoots of science, academic spin-offs do not have it easy. They often lack resources and contacts to important partners, or their …
USING COLORFUL PLASTIC BRICKS TO DEVELOP INNOVATIONS
Steinbeis consultants pave the way for creative ideas using Lego® Serious Play® materials and methods
Who is not familiar with them, or who has never held one in their hands – those colorful little bricks that allow children to explore …
SUSTAINABILITY: AN ACE UP YOUR SLEEVE
Steinbeis experts help write the long-term success story of a medium-sized company in the construction industry
The key construction industry has undergone significant structural change in Germany and many companies have gone out of existence. The Flammer group of companies …
PEOPLE – THE KEY TO SUCCESS
A Steinbeis expert paves the way for systematic ongoing development of a medium-sized business
TRUST TRADITION. EXPERIENCE INNOVATION. This is the anniversary slogan adopted by PAJUNK® and nothing could reflect the company philosophy more accurately for the producer of medical …
“GOOD MARKETING HAS ALWAYS BEEN ABOUT WHETHER AND HOW THE COMPANY GENERATES VALUE FOR THE CUSTOMER”
An interview with Prof. Dr. Konrad Zerr, director of the Steinbeis Consulting Center Marketing – Intelligence – Consulting
In what ways does marketing intelligence add value? And how are digital solutions changing the way people work in marketing? These are …
IS YOUR BUSINESS MODEL DIGITALIZATION-PROOF?
Steinbeis experts develop a test for assessing digitalization threats posed to business models
Digital solutions are bringing about sweeping and fundamental change in our society. They are also impacting the value chain processes of companies. On the one hand, this …
“OVERARCHING VALUES ARE THE BIG TOPIC OF THE FUTURE”
An interview with Winfried Küppers, Director of the Steinbeis Consulting Center for Sales Analytics
Professional and efficient marketing makes an important contribution to the success of a business, just as much as well-organized and well-planned selling and the customer acquisition …