Spotting opportunities and exploiting them
In 2009, a person or group of people going by the name Satoshi Nakamoto introduced a digital currency called Bitcoin. Their aim was to cause disruption in the world of banking. Bitcoin is a high-profile …
Category: Feature Topic
Blockchain – Facts Behind the Hype
Emergency Medical Services: Help From Telemedicine in Rural Areas
Steinbeis experts help the rural district of Vorpommern-Greifswald with the redesign of emergency medical services
Many outlying areas are discovering that they have access to fewer and fewer paramedics, despite the rising numbers of emergencies. Now digital technology is coming …
“Managers have to take much more of a lead than they have in the past”
An interview with Professor Dr. Arnd Gottschalk, director of the Kassel-based Steinbeis Transfer Center for Human Resources Management & Organizational Development
What role do HR and organizational development have to play in times of digital transformation? What skills do people …
VUCA – More Clarity, Less Uncertainty
It’s time to reinvent leadership!
It is the next round of a wrestling match and a revolution in the world of business and society as a whole – a struggle that started years ago. Digital transformation and Industry 4.0 are …
“What’s essential is that people are prepared to accept new developments”
An interview with Professor Dr.-Ing. Tim A. Jansen, director of the Steinbeis Transfer Center for Industrial Digitization at the Baden-Wuerttemberg Cooperative State University in Horb
Why do some companies struggle with digital transformation and fail to exploit the opportunities it …
Digital Transformation: Ready for the Digital Future?!
Did Germany miss the starting pistol?
Everyone agrees that companies have no option but to become involved in digital transformation. But in practice, making the transition to digital technology isn’t as easy as it sounds. Just why, and what can …
“Even in an era of digital technology, people will still be the cornerstone of success”
An interview with Professor Dr.-Ing. Harald Augustin, director of the Steinbeis Transfer Center for Process Management in Product Development, Production and Logistics
Professor Dr.-Ing. Harald Augustin talked to TRANSFER magazine about future changes in production and logistics as a result …
“It’s only a problem if you sleep through the transformation”
An interview with Horst Maywald, an expert who worked for Elabo for decades and Steinbeis partner
Horst Maywald talks to TRANSFER magazine about successful ways to achieve digital transformation in business. Maywald has first-hand experience of the process at Elabo …
Engineering and Design: Digital and Efficient
The IO maturity level model accompanies firms that engineer their own equipment on the road to digitalization
The IO model assesses maturity levels, acting as a strategic tool that allows companies to plan the road to digital transformation. As part …
Digital Solutions: A Curse, a Blessing, or Both?
What actually is digital transformation? And how is it affecting different areas of industry and technology?
Nothing is more perennial than change. Very few terms are heard in so many forms as “digital transformation” these days. It’s like a driver …
“Accept, Understand, and Shape”
An interview with Professor Dr. Dr. Helmut Schneider, director of the Steinbeis Transfer Institute for Digital Transformation and holder of the SVI foundation chair for marketing and dialog marketing at Steinbeis School of Management and Innovation
What changes need to …
Immediate Designer: Flexible, Efficient, Inexpensive
Digital transformation for SMEs – an insight into industry practice Digital solutions offer a wide array of opportunities to small and medium-sized companies, but unfortunately it is precisely these kinds of firms that fail to exploit the full potential of …
Ready with the Grab Bag?
Suddenly the boss was gone. Digital solutions help safeguard businesses.
One diagnosis is enough to change an entire lifetime, at home but also at work. The Steinbeis expert Elke Kirchner explains what bosses can do in such situations and outlines …
“SMEs face particular challenges with digital transformation”
An interview with Professor Dr.-Ing. Ben Marx and Professor Dr. Christian Cseh, directors of the Steinbeis Transfer Center Processes in Motion
If a company wants to go digital, it has no choice: It will have to implement IT projects. This …
Customer 4.0 – A Foundation for Safeguarding Companies in the Long Term
How to implement customer relationship management
According to a number of PIDAS studies, 70% of all companies in Germany lose 50% of their customers every five years. The reasons for this are insufficient mechanisms to manage customers, and sheer indifference. …
Cyber-Physical Systems – A Driver of Digital Transformation in European Business
Steinbeis experts and Hahn-Schickard help SMEs gain access to digital technology Cyber-physical systems (CPS) play an important strategic role in systematically digitalizing European companies. The first successful projects carried out by the European Commission, individual member states, and companies can …
Digital Transformation – Industry 4.0 – Additive Manufacturing
Efficient and flexible just-in-time production
These days the term Industry 4.0 is used excessively in all sectors of industry, from the automotive market to plant production and medicine. It is also thrown into conversation about additive manufactoring technology, or so-called …
Business Models in Internet-Based Value Creation Networks – A Capability Approch
The Ferdinand-Steinbeis-Institute (FSTI) is developing an alternative model for creating digital business models
What are the key success factors when designing digital business models, and what can be done to support SMEs in this area? These are the issues being …