An interview with Alexandra Fezer and Stefano Sbarbati from Steinbeis Europa Zentrum
The Vanguard Initiative aims to bolster innovation and industrial growth in the EU. Starting points for the project are regional strategies aimed at fostering intelligent specialization. This involves …
Tag: SMEs
“We’d like to offer SMEs the opportunity to introduce AI to actual applications”
SUCCESS DEPENDS ON THE STRATEGY
Innovation strategies for SMEs
Innovation strategies help firms define structures, set priorities, and plan objectives, concepts, and products. If they also take the requirements of both market and customers into account, they can uncover additional potential to innovate. So strategies …
“I WOULD PLEAD FOR MORE EMPHASIS ON THE CONCRETE BENEFITS WHEN CONSIDERING THE POTENTIAL OF DIGITAL TRANSFORMATION.”
An interview with Prof. Dr. Claas Christian Wuttke, director of the Steinbeis Transfer Center for Smart Services – Innovation and Development
Digital transformation can be particularly challenging for small and medium-sized enterprises. The question is why, especially given that SMEs …