Steinbeis SMI and HORIZONT offer part-time seminar program
HORIZONT, the German specialist magazine for marketing, advertising, and the media, is pooling its competence with the Steinbeis School of Management and Innovation (Steinbeis- SMI) at Steinbeis University Berlin. Their combined services will fall under a new brand called MARKETING & MEDIA CAMPUS. With immediate effect, the alliance partners will be offering business seminars on the topics of marketing, media, and advertising.
Learning to develop new concepts, think outside the box, look beyond the horizon and transcend existing ways of thinking and working in order to fast-track your career – just some of the reasons people are signing up for the new MARKETING & MEDIA CAMPUS. The target group for the seminar program includes managers, young professionals, and specialists in marketing, advertising and the media. The program’s main aim is to teach management skills to empower participants to build on their interpersonal skills, and to establish a foundation of knowledge in the fields most frequently encountered by marketing, communication, and media professionals. The seminars offered through the MARKETING & MEDIA CAMPUS span design thinking, smart data, the best of modern management and marketing, technology trends and innovation, and leadership for creative professionals. Plans are already underway to offer further topics and teaching formats.
“In times of rapid change, it’s becoming more and more important to think outside the box and explore new territory as a business, but also to work on yourself as a professional and manager if you want to manage change successfully,” explains Carsten Rasner, director of Steinbeis-SMI. The move allows Steinbeis to expand its continuing professional development activities to include open seminars. Now students also have individual seminars and training on business topics to choose from, over and above the bachelor’s and master’s degrees available at the business school. The collaboration allows HORIZONT to expand its existing range of convention services. “Our mission is to support our target group – which ranges from managers to young professionals and specialists – throughout all phases of their career. Personal development opportunities from a premium quality provider are a perfect complement to the existing, information-based portfolio of the HORIZONT media brand,” says HORIZONT publishing director Peter Gerich, highlighting the aims of the collaboration.
The next topics and events:
SMART DATA – MAKE DATA WORK
September 18 – 19, 2017 Frankfurt
LEADERSHIP FOR CREATIVE PROFESSIONALS
November 7 – 8, 2017 Munich